Barriers to Implement Green Strategy in the Process of Developing Real Estate Projects

Abstract

Abstract:The promotion of sustainable practice in real estate development has more and more influences on the society. However, most of the real estate development projects display few green features. This paper examines 10 typical barriers encountered in the process of real estate development and facilities management by employing questionnaire survey. Case study approach is adopted to investigate how and why the barriers can hinder the implementation of real estate development projects. It approaches the subject from the whole process of developing real estate project, including plan and design, construction and operation and management stages. Research results show that high cost for green appliance and lack of motivation from customers' demand are identified as the two major barriers. The paper concludes by exploring the reasons that these barriers exist and suggesting some ways in which the barriers may be overcome.

Barriers to Sustainable Construction in the Ghanaian Construction Industry: Consultants Perspectives

“…According to the results, higher final cost was ranked the third barrier. This result confirms (Zhang et al, 2011) position that cost is considered as the biggest barriers in promoting green strategy in real estate development process. Again, Bandy et al (2007) posit that that higher upfront cost (new design, technology and construction method) is the main impediment to green building development.…”

“…Who is willing to pay this extra cost? (Zhang et al, 2011). Furthermore, according to Zhang et al (2011) financial cost is usually considered as the critical barrier for real estate developers who are hesitating whether to develop green real estate project or not.…”

“…More recently, there has been growing interest in empirically analyzing the extent to which such barriers hinder development of sustainable construction (Samari et al, 2013;Hoffman & Henn, 2008;Bon & Hutchinson, 2013;Ayarkwa et al, 2010). According to (Häkkinen & Belloni, 2011;Zhang et al, 2011;Ahn et al, 2013), although various steps have been taken by the developed world to fully practice sustainable construction, there exist barriers. The situation could even be more serious in this part of undeveloped world if there exist barriers to sustainable design and construction in the developed world.…”

Barriers to green cities development in developing countries: evidence from Ghana

“…land ownership, quality of the environment and livelihood opportunities) are some of the challenges to present day green city development (Tan-Mullins, 2018). Some barriers identified by Zhang et al (2011) in the application of green elements include: interests or conflicts between stakeholders in the usage of green measures, high green appliance design and energy saving material costs, unfamiliarity with green technologies leading to delays in the design and whole construction process, insufficient policy implementation efforts, lack of integrated efficiency for city regulations and byelaws within the green framework, lengthy planning and approval process for new green technologies and recycled materials, and risks involved in varied contract forms in project delivery.…”

Exploring challenges of adopting sustainability assessment: Methods in UAE - Perspectives of project professionals

“…The financial concern remains the biggest barrier in promoting green strategy in development processes. High green appliance design and energy-saving material costs play a key role as developers assume that developing green real estate would be more expensive (Xiaoling et al, 2011). It is also important to note that sustainability was most successful where it was fully integrated into the delivery process by project directors and managers who provided leadership and where the targets were driven down the supply chain.…”