Based On Social Capital to Discuss the Correlation between Internal Marketing Strategy and Employees’ Job Satisfaction in Medical Equipment Industry

Abstract

The approach to aging society in past years shows increasing medical equipment market with needs for health care that current health care industry is encountering the unprecedented dilemma. The fiercer competition has hospitals start to seek for the promotion of operating performance in order to create more profits. The partnership between hospitals and medical equipment stores provides more items for patients and the family members. Accordingly, the image and service quality of medical equipment industry are emphasized. Aiming at employees of medical equipment industry in Taichung City, total 360 copies are distributed for this study, and 251 valid copies are retrieved, with the retrieval rate 70%. According to the research results, suggestions are proposed, expecting to provide suggestions and reference for introducing human resource organizations into medical equipment industry so that human resource departments could offer more customized service closer to organizational strategies.

Increasing the Company's Profitability and Cost Efficiency Through the Implementation of Activity-Based Management, Value Chain, and Pestel

“…Besides illegal medical equipment, the rampant sale of counterfeit medical equipment has recently become an issue that has disturbed the Indonesian people. The medical equipment industry must also comply with regulations and standards issued by the government (Bhalaji et al, 2022;Cheng et al, 2020). This includes Good Ways of distributing Medical Devices, Food and Drug Administration, International Organization for Standardization, and other local or international mandate certifications.…”

“…Nowadays, the potential development of the Medical Equipment industry in Indonesia is continuously growing. In 2020, it was proven that transactions of imported medical equipment reached 88%, while local production accounted for approximately 12% (Chakravarthi, 2013;Cheng et al, 2020;Ongkasuwan & Sookcharoen, 2018). Import transactions increased at the beginning of the Covid-19 pandemic when Indonesia faced difficulties in obtaining medical equipment due to lockdowns and restrictions on human and product mobility to reduce virus transmission (Ahn & Sarmiento, 2019;Nasution et al, 2020;Novikova et al, 2020).…”

“…The increasing number of companies in the same field makes competition tighter, resulting in smaller/thinner company profit margins. If not addressed seriously, this situation can lead to worse conditions, such as the threat of bankruptcy (Cheng et al, 2020;Zhang & Rao, 2021).…”