For many species, parental care critically affects offspring survival. But what drives animals to display parental behaviours towards young? In mammals, pregnancy-induced physiological transformations seem key in preparing the neural circuits that lead towards attraction (and reduced-aggression) to young. Beyond mammalian maternal behaviour, knowledge of the neural mechanisms that underlie parental care is severely lacking. We took advantage of a domesticated bird species, the Japanese quail, for which parental behaviour towards chicks can be induced through a sensitization procedure, a process that is not effective in all animals. We used the variation in parental responses to study neural transcriptomic changes associated with the sensitization procedure itself, with the outcome of the procedure (i.e., presence of parental behaviours) and with spontaneous parental care (i.e., in the absence of sensitization). Out of the brain regions studied, we found that most differences in gene expression were located in the hypothalamus. Our results highlight several molecular pathways that may contribute to the modulation of avian parental care. We identified one gene, neurotensin, that was previously only demonstrated to be causally associated with parental care in mammals. Our work opens new avenues of research into understanding the neural basis of parental care in non-mammalian species.