Summary. We discuss a methodology for systematically using an Simulation Process and Data Management (SPDM) platform in product development. The purpose of this paper is to get the reader acquianted with the concept and the importance of such an approach. The target is to base product development on clearly defined targets and requirements in different phases of the product development lifecycle. This is achieved by means of a data-centered approach where all data is retained in a digital form in the platform. Instead of reporting, users are provided with different views to the same data. We will discuss how a static document-based validation system can be replaced by a common validation data platform. In addition, we aim to base the validation requirements on a reliability analysis workflow.In this case, the platform is used not only to handle the simulation data but to encompass the whole product validation scope. To this end, the fundamental concept of our data management approach is to couple the requirements directly to the simulations and handle all the design decision data together with the simulations using these to drive the design.The motivation for the activity is a dramatic reduction in product development time based on a possibly longer concept phase but less iterations during the detail design phase. Future developments will include moving also the physical testing data and coupling that with the corresponding simulations and validation requirements.