“…Several studies have focused on how the oil industry has dealt with this challenge (e.g., Estrada et al, 1997;Ketola, 1996, in press;Kolk and Levy, 2001;Le Menestrel et al, 2002;Levy and Kolk, 2002;Livesey, 2002aLivesey, , 2002bRowlands, 2000;Skjaerseth, 2005;Skjaerseth and Skodvin, 2001;Skodvin and Skjaerseth, 2001;van de Wateringen, 2005). One industry response has been to declare support for the notion of sustainable development.…”