Beauty and the big business: A qualitative investigation of the development and implementation of the CVS Beauty Mark

Danthinne, Elisa S.; Giorgianni, Francesca E.; Austin, S. Bryn; Rodgers, Rachel F.

doi:10.1016/j.bodyim.2022.01.012

Cited by 4 publications

(1 citation statement)

References 18 publications

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“…Despite calls to diversify bodies and appearances in the media and body positivity movements which challenge and reject narrow thin- and/or fit ideals in favor of more diverse and inclusive body representations [ 36 , 37 ], the models in the clinics’ posts displayed little ethnic or body diversity. The men and women in both the Dutch and the UK posts were overwhelmingly white (92%, n = 216 and 86%, n = 229, respectively), which echoes findings by previous research [ 15 , 20 ].…”

Section: Resultsmentioning

confidence: 99%

Watermelons, Syringes, and Regulation: Instagram Marketing by Cosmetic Clinics in the UK and the Netherlands

Hermans

2023

Aesth Plast Surg

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Background Cosmetic clinics use social media to inform and market to prospective patients. Evidence from social media posts by the UK and Dutch cosmetic clinics illustrates the precarious balance between professionalism and commercialism, and raises important questions for the regulation of these marketing communication efforts. Methods A random selection of Instagram posts by Dutch and the UK clinics which offer (non-) invasive cosmetic procedures were selected for a qualitative content analysis. The corpus of data comprised 395 posts by six Dutch and four UK clinics, published between January 2018 and July 2019. The method of analysis was inspired by previous qualitative studies into the marketing of cosmetic procedures and can be described as a (discursive) thematic analysis. Results and Conclusions The tension between the medical-professional and commercial nature of cosmetic procedures was evident in the Instagram posts by Dutch and UK clinics. Despite calls for ‘ethical’ marketing on social media, this study illustrates that marketing materials are not always in line with current advertising guidelines. Whereas advertising standards authorities have warned against the trivialization of cosmetic procedures, posts by clinics backgrounded the medical nature of procedures in favor of more commercial advertising appeals. Furthermore, the posts demonstrated little diversity in terms of models’ gender, ethnicity and body type, which reinforces narrow contemporary beauty ideals. Level of Evidence V This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266.

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Section: Resultsmentioning

confidence: 99%

Watermelons, Syringes, and Regulation: Instagram Marketing by Cosmetic Clinics in the UK and the Netherlands

Hermans

2023

Aesth Plast Surg

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“We should educate the public that cosmetic procedures are as safe as normal medicine”: Understanding corporate social responsibility from the perspective of the cosmetic procedures industry

Craddock¹,

Spotswood

Rumsey³

et al. 2022

Body Image

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Is Beauty Just Force? A Corpus-Based Metaphor Analysis

Aygüneş

2022

Dilbilim Araştırmaları Dergisi

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Aşkın kavramsallaştırılmasında güzelliğin önemli olduğu bilinmektedir (Kövecses,1986). Bu çalışmada güzelliğin nasıl kavramsallaştırıldığının belirlemesi amaçlanmıştır. Bu çerçevede çalışmada 73.268 sözcükten oluşan bir bütünce üzerinden, dilde güzellik ile ilgili hangi metaforların bulunduğu ve bunların ne tür kaynak alanlarla eşleştiği araştırılmıştır. Çalışmada gözlemlenen iki temel kavramsal metafor; GÜZELLİK, FİZİKSEL BİR NESNEDİR (%59,38) ve GÜZELLİK, GÜÇTÜR (% 20.52) metaforlarıdır. Gücün güzelliğin kavramsallaşması için önemli olduğunu belirten Kövecses (1986)’e ek olarak bu çalışma, gücün güzelliğin kavramsallaştırmasında tek kaynak alan olmadığını göstermektedir. Aslında güzelliğin kavramsallaşmasında fiziksel bir nesne olarak güzellik, bir güç olarak güzellikten daha büyük bir yer tutmaktadır. Derlemde ortaya çıkan diğer daha az anlamlı metaforlar ise güzelliğin bir yer (%8,29), bir giz (%6,11), bir bitki (%3,4) veya bir besin (%2,18) olarak kavramsallaşmasını içermektedir. Dahası güzelliğin bir olay yapısı sunduğunda kaynak ve hedef alan arasında çok boyutlu bir eşleşmenin oluştuğu, güzelliğin büyük zincirin parçası olması durumunda ise, kaynak ve hedef alan arasındaki tek bir özelliğin eşleşmesinin oluştuğu gözlenmiştir.

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Beauty and the big business: A qualitative investigation of the development and implementation of the CVS Beauty Mark

Cited by 4 publications

References 18 publications

Watermelons, Syringes, and Regulation: Instagram Marketing by Cosmetic Clinics in the UK and the Netherlands

Watermelons, Syringes, and Regulation: Instagram Marketing by Cosmetic Clinics in the UK and the Netherlands

“We should educate the public that cosmetic procedures are as safe as normal medicine”: Understanding corporate social responsibility from the perspective of the cosmetic procedures industry

Is Beauty Just Force? A Corpus-Based Metaphor Analysis

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