Becoming a Fashion Blogger Entrepreneur: The Case of Chiara Ferragni

Bazaki, Eirini; Cedrola, Elena

doi:10.1007/978-3-031-11185-3_6

Cited by 4 publications

(1 citation statement)

References 40 publications

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“…Ia telah meluncurkan sebuah merek fashion yang telah berhasil melebarkan sayapnya ke berbagai kategori produk lai termasuk pakaian, aksesoris dan perhiasan. Bab ini mengeksplorasi bagaimana Ferragni mampu mendisrupsi model tradisional industri fashion dan menjadi bagian yang tidak terpisahkan darinya (Bazaki and Cedrola, 2023).…”

Section: Becoming a Fashion Blogger Entrepreneur: The Case Of Chiara ...unclassified

Entrepreneurship dalam Perspektif Model Bisnis

Wibowo¹

2023

Preprint

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Hubungan antara entrepreneurship dan bisnis model adalah bahwa sebuah bisnis yang sukses membutuhkan kedua elemen tersebut untuk mencapai keberhasilan jangka panjang. Entrepreneurship memberikan dorongan kreativitas dan inovasi yang dibutuhkan untuk menciptakan nilai model bisnis yang berbeda dan lebih efektif. Sementara itu, bisnis model memberikan lerangka kerja dan rencana operasional yang memungkinkan wirausahawan untuk mewujudkan visi mereka dan mencapai tujuan bisnis.dalam lingkungan bisnis yang cepat berubah dan kompetitif, keterampilan entrepreneurship dan penggunaan bisnis model yang tepat menjadi semakin penting untuk menciptakan keunggulan kompetitif dan mempertahankan posisi pasar yang kuat. Oleh karena itu, kedua elemen tersebut saling terkait dan merupakan faktor kunci dalam mencapai keberhasilan bisnis jangka panjang.

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Section: Becoming a Fashion Blogger Entrepreneur: The Case Of Chiara ...unclassified

Entrepreneurship dalam Perspektif Model Bisnis

Wibowo¹

2023

Preprint

View full text Add to dashboard Cite

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Social Sustainability and the Impact of Social Media Influencer Campaigns on the Positive eWOM and Purchase Intention of Youth Subcultures

Wang,

Vignali,

Ryding

et al. 2024

The Palgrave Handbook of Consumerism Issues in the Apparel Industry

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A Comprehensive Analysis of Influencer Types in Digital Marketing

DURMUŞ ŞENYAPAR

2024

International Journal of Management and Administration

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This study conducts a qualitative descriptive comparative analysis of influencer marketing, focusing on Mega, Macro, Micro, Nano, Blog, Vlogging, and Gaming influencers. Each category, distinguished by audience size and engagement strategies, plays a unique role in digital marketing. Mega influencers offer broad brand awareness but require high engagement, while macro-influencers balance broad appeal with niche authority. Micro-influencers excel in niche market trust-building, Nano influencers offer authentic localized potential, and Blog influencers provide SEO-rich content for sustained visibility. Vlogging influencers use dynamic video storytelling, and Gaming influencers impact tech communities. The study emphasizes aligning influencer types with specific goals and target audiences for effective campaigns, providing marketers with a strategic framework for navigating the diverse influencer ecosystem. It contributes insights into influencer marketing dynamics, aiding marketers in informed decision-making amid the evolving digital landscape.

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Becoming a Fashion Blogger Entrepreneur: The Case of Chiara Ferragni

Cited by 4 publications

References 40 publications

Entrepreneurship dalam Perspektif Model Bisnis

Entrepreneurship dalam Perspektif Model Bisnis

Social Sustainability and the Impact of Social Media Influencer Campaigns on the Positive eWOM and Purchase Intention of Youth Subcultures

A Comprehensive Analysis of Influencer Types in Digital Marketing

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