“…Morales‐Sánchez et al (2021, p. 69) points out that the presence of literature in Youtube has developed over recent years and she dates the beginning of this literary presence on the platform back to 2010 when Javier Ruescas started to promote his novels on YouTube (Morales‐Sánchez et al, 2021, p. 69). Ruescas' participation opened the door for new formats to encourage the reading of a book or the review of a book through a digital design (Rovira‐Collado, 2017; Morales‐Sánchez et al, 2021, p. 69, Davies and Merchant, 2009), from that moment it became a ‘boom’ reaching its peak in 2012 (Suárez and González Argüello, 2020, p. 159). Among the educational formats that one can find on the Youtube channel, one can notice two new concepts to work on the practice of reading: Booktrailer and Booktuber, both ‘closely linked to the promotion of reading’ (Rovira‐Collado, 2017, p. 56), allowing individuals to share reading experiences through the net, since, from the didactic viewpoint, as expressed by Suárez and González Argüello (2020, p. 158): ‘Audiovisual platforms like Youtube facilitate the introduction of informal learning practices for their pedagogical exploitation both in class and online’ (Suárez and González Argüello, 2020, p. 158).…”