“…Against the backdrop of the "beauty is good stereotype," it is not surprising that the cosmetics industry is targeting a younger and younger market. Tweens are now heavily exposed to beauty ideals or images on a daily basis, whether it be through social networking sites, online websites, TV advertisements, billboards, magazines, movies, music videos or television programs (Andersen et al, 2007;Peterson et al, 2007;Tiggemann and Slater, 2013;McGladrey, 2014). Children are being socialized into striving hard to achieve or maintain the beauty ideals displayed (Baker-Sperry and Grauerholz, 2003), even though the majority of these images are unrealistic for the average tween to ever achieve (Baker-Sperry and Grauerholz, 2003;Dohnt and Tiggemann, 2006;Engeln-Maddox, 2006).…”