Beer as Cultural Lubricant: Brewing Tsingtao, Regenerating Qingdao

Abstract

Beer has become a driver of urban regeneration worldwide. In particular, breweries have become symbolic when physically transforming former industrial areas. Beer festivals, visitor centres created by major breweries and the popularity of the craft breweries and brewpubs each contribute to the growth of beer tourism. Meanwhile, adaptive reuse of former industrial breweries brings new life to former industrial spaces. This chapter focuses on the ways in which Tsingtao beer influences regeneration of Qingdao, China and this work frames these developments in the broader perspective of beer-led urban regeneration.

Exiting the periphery: Possible pathways towards a socio‐economic and institutional de‐marginalization of places

“…Similarly, the differentiation of consumption patterns and the growing attention on ecological issues have opened space for some forms of ‘local industrial handicrafts’ that give new opportunities to the economies of peripheral areas. An example is the flourishing production of handcrafted beers that are revitalizing depressed industrial and peripheral areas in settings as diverse as Italy, the United States, and China (Pezzi, 2017; Reid, 2018; Zhang et al, 2020). These trends concerning – only apparently – heterodox and secondary economic production may actually offer a novel perspective to territories that have long been on the margins of mainstream capitalism.…”

Remaking the obsolete: Critical geographies of contemporary adaptive reuse

“…The impulse to move research beyond the metropolis is also part of a wider shift in exploring the geographies of adaptive reuse beyond the Global North. While reuse is an historically global practice, critical geographic research has only recently begun to seriously engage with these issues in the rapidly changing contexts of the Global South and East (Altrock & Ma, 2014; Chen et al., 2016; Li et al., 2018; Rezaei et al., 2018; Woods, 2013; Yoon & Lee, 2019; Yung et al., 2014; Zhang et al., 2020). Across much of Asia, for instance, accelerating urbanization and infrastructural development, along with deep societal shifts in response to the complex pressures of globalization, have intensified practices of revitalization and encouraged alternative methods in building design.…”