“…In most countries, especially in rural areas and some of the urban centres, traditional beer remains the backbone of the economy, mainly for the poor segment of the population (Kebede et al, 2002;Shackleton, 2003;Dancause et al, 2010). The income generated is used to pay school fees, medical treatment and other day-to-day home expenses (Muyanja et al, 2003;Choma and Alberts, 2007).…”