“…Goldiamond, 1975Woolfolk, Woolfolk, & Wilson, 1977. among the numerous dimensions to the current siege on behavior modification are (a) a confusion of terms, with behavior modification inappropriately referred to as only the end product of an intetvention, a change in the client's behavior, and synonymous with psycho-surgery, attack therapy, or even weekend nude encounter groups (Stolz, Wienckowski, & Brown, 1975); (b) a concern with the social regulation of individual behavior (Heldman, 1973); and (c) the mistaken inference that since the basic principles of behavior therapy are drawn from laboratory research with animals, behavior therapists treat their clients like animals (Bradfield, 1970). Perhaps one reason that behavior modification has been criticized is that the clearness with which behavior modifiers describe their procedures makes it susceptible to naive notions about applying behavior modification with little or no training.…”