Acoustic startle responses were elicited in rats during trains of light flashes and during periods of darkness. In Experiment 1, startle vigor was potentiated within the first 30 sec of visual stimulation and remained above dark-control values for the 120-sec duration of each photic treatment. Motor activity increased quickly during the first train of flashes but then habituated and returned to the dark-control baseline. In Experiment 2, the time course of sensitization within the first 32 sec of the photic treatment was found to be an increasing logarithmic function of the duration of visual stimulation. In these experiments reflex sensitization did not diminish with repeated stimulus exposure.The present experiments examine changes in reflex sensitization in a paradigm in which sensitization is not confounded by concomitant changes in habituation. Repetition of an eliciting stimulus may simultaneously generate inhibitory habituation processes and excitatory sensitization processes, the ensuing behavioral outcome then reflecting their confounded net influence on reactivity (Groves & Thompson, 1970). The bulk of present understanding of sensitization derives indirectly from empirically obtained habituation curves and derived hypothetical sensitization curves. It is assumed that the process of habituation should yield a steady decrement in response strength following stimulus repetition, but the behavioral decrement depends in large part on the temporal and intensive characteristics of the repeated stimulus, which may often yield local increases in response strength (Davis, 1970; Davis & Wagner, 1968; Groves, Lee, & Thompson, 1969). These perturbations are then ascribed to the occurrence of sensitization. As a result of this indirect approach, statements about the magnitude of sensitization, its decay over time, or its lability with repeated stimulation, have necessarily depended on the particular assumptions that jointly relate theoretical habituation and sensitization processes to the experimental manipulations. However appealing the derived arguments may be, this indirect approach should not substitute for an empirical examination of the growth of sensitization uninfluenced by the usually conjoint effects of habituation. The intent in the present research was to depict sensitization of a motor response (the rat's acoustic startle reaction) under conditions which are