Behavioral aspects of the coffee consumer in different countries: The case of Brazil

Lima, L. M. de; Elias, Lilian de Pellegrini; Silva, Mario Malta Campos Dotta e; Silva, Karin Vieira da; Pacheco, Anderson Sasaki Vasques

doi:10.1016/b978-0-12-814721-4.00016-0

Cited by 8 publications

(9 citation statements)

References 17 publications

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“…Since the mid-nineteenth century, the international coffee market has undergone important changes regarding coffee bean production and processing methods, differentiation features and quality evaluation criteria and the goals and philosophies of consumption. These changes are usually explained by the concept of “coffee waves”, coined in 2003 by Trish Skeie (Andrade et al , 2015; Boaventura et al , 2018; Guimarães, 2016; Guimarães et al , 2016, 2019; Lima et al , 2020; Skeie, 2003). Each wave is subject to several ideological, technological and social factors (Teles and Behrens, 2020).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…The “first coffee wave” occurred mainly due to the industrial revolution and the advances in the product processing, packaging and marketing, which facilitated storage, increased its useful life and allowed its distribution over long distances and its commercialization in several formats, such as soluble, thus considerably increasing coffee consumption worldwide (Guimarães et al , 2019; Lima et al , 2020; Manzo, 2010; Teles and Behrens, 2020). Coffee consumption was predominantly domestic, motivated by utilitarian issues, such as physical disposition and improved intellectual performance provided by caffeine (Andrade et al , 2015; Guimarães et al , 2016; Lima et al , 2020; Skeie, 2003, Teixeira and Nunes, 2016, Teixeira, 2020), in addition to its convenience and affordable price (Teles and Behrens, 2020).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…Thus, coffee shop chains (e.g. Starbucks and similar establishments) have become important places of consumption (Boaventura et al , 2018; Borrella et al , 2015; Lima et al , 2020; Teixeira and Nunes, 2016; Teixeira, 2020). However, with their rapid expansion, they had to standardize their product through strategies like the adoption of dark roast profiles, masked by the addition of chocolate, whipped cream, syrup, among others, sacrificing some of their product's quality and differentiation.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

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Specialty coffee in Brazil: transition among consumers' constructs using structural equation modeling

Santos

Cirillo

Guimarães

2021

BFJ

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PurposeBuilding on Guimarães et al. (2019) study and using the modeling of structural equations, the objective of this paper was to elaborate constructs whose variables would enable the characterization and distinction of individuals among these different groups of consumers and to provide insights into their transition between them.Design/methodology/approachThe constructs were validated by the average variance extracted adaptive (AVEADP) index. The transition between consumer groups is explained and encouraged by advances in their conceptual and perceptual knowledge. Thus, regular consumers should be addressed with messages aimed primarily for the social aspect of consumption; enthusiasts, by reinforcing simple to moderate aspects commonly used as product purchase criteria and experts, attracted by the emphasis on complex criteria related to specialty coffee's conceptual and perceptual knowledge, highlighting their influence on the beverage's sensory profile.FindingsThose results enabled a better understanding of these consumers and can guide the marketing strategies of different actors in this market.Originality/valueImportant attempts to understand and characterize Brazilian specialty coffee consumers were conducted by Guimarães et al. (2019) and Ramírez-Correa et al. (2020). However, further studies are needed to differentiate different specialty coffee consumer groups and enhance the market applicability of those studies results. In addition, despite its importance, there is a paucity of public domain studies about the national consumption of specialty coffees, being the results of this work important for the wide dissemination of such information.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

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Specialty coffee in Brazil: transition among consumers' constructs using structural equation modeling

Santos

Cirillo

Guimarães

2021

BFJ

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“…The eventually promote higher-value coffee exports, with a better image of the country as a high-quality coffee producer and a national trustworthy coffee bean classification system will improve Indonesian coffee performance in global buyer sight. The evolution of the coffee consumer profile with market trends on coffee consumption is important (de Lima et al, 2019).…”

Section: Research Implicationmentioning

confidence: 99%

“…Consumer behavior will certainly continue to change. The whole chain currently generates thousands of jobs across the globe, and the potential for new consumers to begin purchasing and drinking coffee is enormous (de Lima et al, 2019). Furthermore, the coffee price in domestic producer region and global tends to be dynamic and volatile (Figure 2).…”

Section: Introductionmentioning

confidence: 99%

Indonesian coffee exports and its relation to global market integration

Fitriani

Arifin

Ismono

2021

JSeD

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Coffee price is an important indicator that stimulates farmers to advance their welfare. Unfortunately, coffee crisis makes the farm gate price uncertain and volatile. This study aims to explore the Indonesian coffee export situation related to price risks and coffee market integration between Indonesian coffee price and international price. The time series data were the coffee price from 1987 to 2014 in Indonesian domestic market and in global trade in London. Vector Error Correction Model (VECM) approach was applied to test market integration based on Ravallion’s equation. Based on the analysis, the results of the study revealed that Indonesian coffee export performed progressively in the last decade. Export destination countries for Indonesian coffee also developed broadly. There was market integration on the Indonesian coffee market and global price in the London terminal. Although not fully, the shock in the international price was somehow felt in the Indonesian coffee market. There were sufficient shreds of evidence to conclude that the Indonesian coffee market is well integrated with the international market in the long run. The changing coffee price in Indonesia and the International market adjusted in the next three years. In short term, Indonesian coffee price was 76% influenced by international price changes, but not vice versa.JEL Classification D49; Q02; Q17

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Bioactive compounds, antioxidant activity and antiproliferative effects in prostate cancer cells of green and roasted coffee extracts obtained by microwave-assisted extraction (MAE)

Montenegro

Santos

Souza

et al. 2021

Food Research International

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Behavioral aspects of the coffee consumer in different countries: The case of Brazil

Cited by 8 publications

References 17 publications

Specialty coffee in Brazil: transition among consumers' constructs using structural equation modeling

Specialty coffee in Brazil: transition among consumers' constructs using structural equation modeling

Indonesian coffee exports and its relation to global market integration

Bioactive compounds, antioxidant activity and antiproliferative effects in prostate cancer cells of green and roasted coffee extracts obtained by microwave-assisted extraction (MAE)

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