“…Another cause may be the large influence that an international bestseller book, "Nudge" (Thaler and Sunstein 2008), made on politics and business worldwide including the United States, United Kingdom, and Australia (Berg 2015;Bradshaw 2015;Chakrabortty 2008;Easton 2015). Along with this trend, many academics and practitioners have developed interest in applying various behavioral theories in their research: neural networks theory (e.g., Justo et al 2017), reinforcement learning theory (e.g., Ertugrul and Tagluk 2017), game theory (e.g., Gintis 2014), the theory of planned behavior (e.g., Wolske, Stern, and Dietz 2017), nudge theory (e.g., Abdulkadirov 2016), and prospect theory (e.g., Dasgupta 2017) to name a few.…”