Behavioral Profiles of Consumers of Online Travel Agencies

Costa, Carme Martínez; Viladecans, Júlia Pladevall; Mas‐Machuca, Marta; Marimón, Frederic

doi:10.18421/ijqr12.03-10

Cited by 4 publications

(1 citation statement)

References 30 publications

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“…Security is the degree to which an online platform is secured and furnished to safeguard users' data (Ho and Lee, 2007). Martínez-Costa et al (2018) stated that the level to which internet users observe that the platform is safe for preserving individual or financial information is known as perceived security, also referred to as privacy in some research. According to Kim et al (2011), the perception of security is connected to the assurance of privacy and protection of personal data, as well as safe and risk-free credit card purchases.…”

Section: Privacy and Securitymentioning

confidence: 99%

Investigating Tourists’ Online Travel Agency Selection Intention: An Empirical Analysis on Bangladesh

HOSSAIN,

RAHMAN,

HOSSAIN

et al. 2023

GTG

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Online travel agency (OTA) attributes are significant to travelers in deciding which travel agency to select for their trip since different attributes represent different levels of perceived value to the travelers. The study aims to investigate the OTA attributes generated perceived value effect on OTA selection intention by Bangladeshi tourists. Data were collected by following a purposive sampling technique from 307 tourists of Bangladesh who buy from OTA and analyzed by utilizing SPSS version 24 integrated with AMOS version 26, applying structural equation modeling (SEM). Information quality, price, privacy and security, ease of use and online review are considered the features of OTA that influence perceived value and perceived value influence OTA selection intention. The result showed that the information quality, price, privacy and security, and ease of use significantly and positively influence perceived value, while online reviews were found to have no significant relationship. The perceived value also positively influences the OTA selection intentions of tourists. This study will provide important directions for OTA service providers in developing better strategies to improve OTA performance.

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Section: Privacy and Securitymentioning

confidence: 99%