Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective

Marpaung, Fenny Krisna; Dewi, Reni Shinta; Grace, Ernest; Sudirman, Acai; Sugiat, Maria Apsari

doi:10.52970/grmapb.v1i2.68

Cited by 32 publications

(32 citation statements)

References 36 publications

(49 reference statements)

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“…Organizational culture is the norms and values that direct the conduct of corporate members. Each member will behave with the prevailing culture to be accepted by the environment (Azizah et al, 2022;Hasrat & Rosyadah, 2021;Mahmoud et al, 2016;Marpaung et al, 2021). Organizational culture does not have the same effect on the formation of the behavior of each organization member.…”

Section: Organizational Culturementioning

confidence: 99%

Work Motivation and Organizational Culture on Work Performance: Organizational Citizenship Behavior (OCB) as Mediating Variable

Widarko

Anwarodin

2022

GRHRM

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The purpose of this study was to analyze the effect of work motivation, organizational culture, organizational citizenship behavior on civil servant (ASN) performance. The sample size is 236 ASN respondents from Blitar Regency, East Java Province, Indonesia. The sampling method used is stratified proportional random sampling, which involves taking samples from the existing area and selecting progressively smaller or larger sizes. After that, it is calculated using Random Sampling using the Slovin Formula. The study stated that motivation directly affects organizational citizenship behavior (OCB). Employees with high intrinsic motivation impact organizational citizenship behavior (OCB) better because they show an attitude of working more than other employees as a form of their perspective of responsibility. Organizational culture has no direct effect on organizational citizenship behavior (OCB). Motivation directly affects performance. ASN performance is directly affected by organizational citizenship behavior. The role of OCB in mediating organizational culture on performance is not fully capable of intervening. The results of this study support the theoretical implications, namely the stronger organizational citizenship behavior (OCB), and supported by good employee work motivation; work behavior will increase. Apart from that, managerially, management can benefit from the results of this study by utilizing a combination of variables.

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Section: Organizational Culturementioning

confidence: 99%

Work Motivation and Organizational Culture on Work Performance: Organizational Citizenship Behavior (OCB) as Mediating Variable

Widarko

Anwarodin

2022

GRHRM

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“…Millennials are interested in several products today, not only because of the benefits they provide, but also related to the current lifestyle that is becoming a trend among them, for example, the penchant for certain people to work or just hang out in coffee shops (Halim et al, 2021). Lifestyle becomes a stimulus for consumers to interact and act in making a purchase decision based on their hobbies, interests and environment to show the existence of their social status (Marpaung et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

The Impact of Social Media Marketing on Purchase Intention

Sianturi

Pasaribu

et al. 2022

SULTANIST

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Marketing through social media has been one of trends in recent years in marketing science and practices. Shifting from conventional marketing tools, marketers have capitalized various tools and means to attract the intention of new customers or to maintain the current customers. The purpose of this study is to identify the effect of social media marketing on intention to purchase, based on the fact that concept is raising attention of practitioners and researchers. The object of this study is customers who follow at least one type of social media application in Medan, Indonesia. The data were collected through self administers questionnaire with 152 respondents. The data is tested with correlation analysis by using SPSS 15.0 version. The results of the study indicated that social media marketing is positively correlated to intention to purchase when social media marketing (1) contain relevant information (2) offer relevant benefits (3) comparable with other products. The results of this study propose several strategies for marketing practitioners

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“…The purpose of marketing activities is to influence buyers to buy the company's goods and services when they need it (Marpaung et al, 2021). Buying decisions are related to consumer behavior.…”

Section: Purchase Intentionmentioning

confidence: 99%

Investigating the Effect of Brand Personality, Awareness and Experience on Purchase Intention

Lie

Butarbutar

Sherly

et al. 2022

IJASSH

Self Cite

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A brand is a symbol that becomes a marker and a differentiator between one product and another. In plain view, brands also provide references for consumers to mark whether a product is classy or not, encouraging consumer behavior to make purchase intentions. Whether engaged in the production of goods or services, a company's success cannot be separated from the role of the brand that has been built for a long time. This study aims to determine how much of a contribution brand personality, brand awareness, and brand experience make to purchase intention. The research design uses a causal quantitative approach. For the acquisition of research data using an online questionnaire distribution instrument. The sample used in the study was 450 respondents. To examine the effect of brand personality, brand awareness, and brand experience on purchase intention, a structural equation modelling (SEM) approach using partial least squares (PLS) is used. Following the results of research data analysis, it shows that brand personality and brand experience significantly affect purchase intention. In addition, the study results also show that brand awareness does not affect purchase intention.

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Behavioral Stimulus for Using Bank Mestika Mobile Banking Services: UTAUT2 Model Perspective

Cited by 32 publications

References 36 publications

Work Motivation and Organizational Culture on Work Performance: Organizational Citizenship Behavior (OCB) as Mediating Variable

Work Motivation and Organizational Culture on Work Performance: Organizational Citizenship Behavior (OCB) as Mediating Variable

The Impact of Social Media Marketing on Purchase Intention

Investigating the Effect of Brand Personality, Awareness and Experience on Purchase Intention

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