This study aims to determine the effect of marketing strategies, namely pricing strategies and promotional costs carried out by PT. Kawasan Industri Modern  (Persero) to increase the volume of land sales. The method used is a quantitative method. This study uses secondary data types and the data analysis used is multiple regression data analysis, partial regression analysis and equipped with classical assumption test. The results of the regression analysis show that partially the pricing strategy has a positive and significant effect on increasing the volume of land sales. Simultaneous or multiple regression testing of pricing and promotion strategies obtained constant values ​​and positive regression coefficients. And the value of R Square shows 0.75.3 or 75.3% which means that the marketing strategy carried out by PT. Kawasan Industri Modern (Persero) can be explained by the variable pricing strategy and promotion strategy while the remaining 24.7% is influenced by other factors not examined in this study. From the results of this study, it can be concluded that partially price and promotion have a positive and significant effect on increasing the volume of land sales and simultaneously price and promotion have a positive and significant effect on increasing land sales volume. Thus it can be suggested that PT. Kawasan Industri Modern (Persero) continues to carry out pricing strategies and also promotional costs that have a good impact on increasing land sales at PT. Kawasan Industri Modern (Persero).

Marketing through social media has been one of trends in recent years in marketing science and practices.  Shifting from conventional marketing tools, marketers have capitalized various tools and means to attract the intention of new customers or to maintain the current customers.  The purpose of this study is to identify the effect of social media marketing on intention to purchase, based on the fact that concept is raising attention of practitioners and researchers.  The object of this study is customers who follow at least one type of social media application in Medan, Indonesia.  The data were collected through self administers questionnaire with 152 respondents. The data is tested with correlation analysis by using SPSS 15.0 version. The results of the study indicated that social media marketing is positively correlated to intention to purchase when social media marketing (1) contain relevant information (2) offer relevant benefits (3) comparable with other products. The results of this study propose several strategies for marketing practitioners

Mama Mia merupakan salah satu petani di Kota Sorong, Papua Barat yang memproduksi lemon cina dan daun jeruk purut untuk kemudian dijual. Pada bulan Februari-Juni, harga lemon cina dan daun jeruk purut mengalami penurunan harga. Agar petani Mama Mia mendapatkan keuntungan optimum pada jenjang bulan tersebut, perlu dilakukan perhitungan yang baik, salah satunya menggunakan Pemrograman Linier. Penelitian ini didukung dengan teknologi berupa software POM-QM for Windows versi 5 untuk menganalisis keuntungan optimum dari setiap kali produsi selama 5 bulan. Tujuan penelitian ini adalah untuk menganalisis hasil keuntungan maksimal dari produksi lemon cina dan daun jeruk purut dengan menggunakan Pemrograman Linier khusunya Metode Simpleks saat harga produksi turun selama 5 bulan. Hasilnya Metode Simpleks sangat membantu petani seperti Mama Mia karena dapat menganalisis hasil keuntungan maksimal dari produksi lemon cina dan daun jeruk purut.