Pengaruh Strategi Pemasaran Terhadap Peningkatan Volume Penjualan Lahan Di Pt. Kawasan Industri Modern (Persero) Medan

Abstract

This study aims to determine the effect of marketing strategies, namely pricing strategies and promotional costs carried out by PT. Kawasan Industri Modern (Persero) to increase the volume of land sales. The method used is a quantitative method. This study uses secondary data types and the data analysis used is multiple regression data analysis, partial regression analysis and equipped with classical assumption test. The results of the regression analysis show that partially the pricing strategy has a positive and significant effect on increasing the volume of land sales. Simultaneous or multiple regression testing of pricing and promotion strategies obtained constant values ​​and positive regression coefficients. And the value of R Square shows 0.75.3 or 75.3% which means that the marketing strategy carried out by PT. Kawasan Industri Modern (Persero) can be explained by the variable pricing strategy and promotion strategy while the remaining 24.7% is influenced by other factors not examined in this study. From the results of this study, it can be concluded that partially price and promotion have a positive and significant effect on increasing the volume of land sales and simultaneously price and promotion have a positive and significant effect on increasing land sales volume. Thus it can be suggested that PT. Kawasan Industri Modern (Persero) continues to carry out pricing strategies and also promotional costs that have a good impact on increasing land sales at PT. Kawasan Industri Modern (Persero).

Analysis of the Marketing Mix Strategy of Temulawak Drink (Case Study on Wahyu Barokah Smes in Surabaya City)

“…The price set by producers for a product depends on t he amount of demand for that product. If there is much demand, but few products are available, the price offered is relatively high (Sianturi & Simanjuntak, 2021).…”

The Influence of Promotional Strategies on Sales of Household Appliances at the Hakasima Company, Lampung Branch 7

“…Research is carried out for the sake of obtaining scientific facts. In order to obtain these facts, a method is needed in research (Sianturi, C. &;Simanjuntak, J.M., 2021). In research, there are at least two methods that are most often used in research are qualitative and quantitative methods.…”

“…The use of these analytical techniques aims to analyze and process data, so that it can be concluded that independent variables (promotion and sales strategies) affect the dependent variable (number of sales). The equation for multiple linear regression is as follows: According to Sianturi (2021), this t test is applied as an evaluation of how each independent variable, namely between promotion strategy (X1) and sales (X2), affects the dependent variable, namely the number of sales (Y) at a confidence level of 5% (0.05). Therefore, the criteria for decision making can be described as follows: 1.…”

“…Promotional activities should continue to run and not only stop at introducing products to potential customers, but also needed to influence consumers so as to make consumers feel happy to have their products. Promotion has four elements, namely, Advertising or commonly called advertising, Personal Selling or commonly called personal selling, Publicity Relations or commonly called public relations, and Sales Promotion or commonly called sales promotion (Sianturi, C. &;Simanjuntak, J.M., 2021). Advertising includes all forms of percentages and non-personal promotion of an idea, service, or item financed by one particular sponsor.…”

“…Advertising includes all forms of percentages and non-personal promotion of an idea, service, or item financed by one particular sponsor. Personal selling includes all forms of personal percentages by a salesperson or company representative who has the aim of carrying out all sales activities and building and establishing relationships with customers (Sianturi, C. &;Simanjuntak, J.M., 2021). According to Alma, 2021 public relations is "A program given to every employee of a company both internally and externally to every relationship established between companies, consumers, government, and the media, which aims to image the company and promote products".…”