Beijing Olympics Legacies: Certain Intentions and Certain and Uncertain Outcomes

Dong, Jie; Mangan, J.A.

doi:10.1080/09523360802439031

Cited by 38 publications

(18 citation statements)

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“…Current research on the Games has focused on marketing and sponsorship (Madrigal, 2006;Séguin et al, 2005; economic and tourism impacts (Chalip and Leyns, 2002;Crompton, 1995Crompton, , 2004Gratton et al, 2006;Jinxia and Mangan, 2008); risk and terrorism management (Atkinson and Young, 2002;Chappelet, 2001;Leopkey and Parent, 2009); and political and social issues (Burbank et al, 2001;Jinxia and Mangan, 2008;Macintosh, 1993, 1996). However, limited research exists pertaining to consumer awareness of and perceived reputation directed towards the Games.…”

Section: Olympic Csr and Consumer Attributionsmentioning

confidence: 98%

Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions

et al. 2010

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Section: Olympic Csr and Consumer Attributionsmentioning

confidence: 98%

Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions

et al. 2010

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“…In relation to the Sydney Games of 2000 and the Athens Games of 2004, widespread concern had been expressed regarding the capacity of facilities to contribute effectively to the post-Olympic infrastructure (Mangan 2008). While there has been conjecture, even before the Games in Beijing in 2008, concerning their capacity to act as a catalyst for social and economic development in Beijing and wider Chinese society (Jinxia and Mangan 2008), it remains unclear as to the long term impact of the Games. This poor track record has increased pressure on the IOC and LOCOG, to deliver a positive legacy from the 2012 Games.…”

Section: The Legacy Agenda: Constructing a Sustainable Olympic Movementmentioning

confidence: 99%

International Diplomacy and the Olympic Movement

Beacom

2012

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“…However, much of the growth in literature has focused on events that spectators pay-to-view (e.g. Collins, Jones and Munday, 2009;Gibson, Qi and Zhang, 2008;Jinxia and Mangan, 2008;Johnsen, Biegert, Muler and Elsasser, 2004;Lakshman, 2008;Porter and Fletcher, 2008;Rathke and Ulrich, 2008;Soderman, 2008;Solberg and Preuss, 2007;Sterken, 2006), with freeto-view events receiving considerably less attention.…”

Section: Introductionmentioning

confidence: 99%

Measuring attendance: issues and implications for estimating the impact of free-to-view sports events

Davies

Coleman

Ramchandani

2010

International Journal of Sports Marketing and Sponsorship

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A feature of many non-elite sports events, especially those conducted in public places is that they are free-to-view. The article focuses on the methodological issue of estimating spectator attendance at free-to-view events and the consequences of this for impact evaluation. Using empirical data from three case studies, the article outlines various approaches to measuring attendance and discusses the key issues and implications for evaluating free-to-view sports events in the future. Executive SummarySince the mid-1990s, literature on major sports events has grown considerably. This has enhanced knowledge and understanding of how events are organised and managed, marketed and ultimately measured in terms of their contribution to societal outcomes. However, previous research focuses on pay-to-view events, with free-toview events receiving considerably less attention. The article focuses on estimating spectator attendance at free-to-view events, and the implications of this for evaluating impact. It is a methodological issue particularly relevant to non-elite events, as many are conducted in public places such as roads, parks, beaches and open waters and are consequently free-to-view. Measuring attendance accurately is significant for a number of reasons. It indicates the popularity of an event, which is of interest to organisers, funders and potential sponsors, but it is also considered a valuable performance indicator for some events. Moreover, it is an important factor in measuring economic, environmental and social impacts of events.The article uses empirical data from a marathon event, a cycle road race and a motorsport event, to examine various approaches to measuring spectator attendance at free-to view events. For each event, a spectator survey was undertaken to establish patterns of spectator behaviour, and the article gives details on how this

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Beijing Olympics Legacies: Certain Intentions and Certain and Uncertain Outcomes

Cited by 38 publications

References 1 publication

Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions

Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions

International Diplomacy and the Olympic Movement

Measuring attendance: issues and implications for estimating the impact of free-to-view sports events

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