Beliefs about Islamic advertising: an exploratory study in Malaysia

Shafiq, Ali; Haque, A. K. M. Ahasanul; Abdullah, Khaizuran; Jan, Muhammad Tahir

doi:10.1108/jima-02-2015-0018

Cited by 36 publications

(108 citation statements)

References 95 publications

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“…They said that some of these values which Muslims need to follow are truth, honesty, politeness, social and collective duties, and responsibilities. Muslims have to stay away from falsehood and deception in all places in common and in exchange and economic dealing with others as mentioned by Shafiq et al (2017), the advertiser should not tell lies and need to keep away from exaggeration. Moreover, the product that has being marketed will not be unique from the real or need to any function or situation to hide due to the fact of concern of loss (Shafiq et al, 2017).…”

Section: Relationship Between Honesty and Purchase Intentionmentioning

confidence: 99%

“…The purposes to use the Islamic element in the advertisement are to educate the customer, change their perception of the product, and spread awareness to use halal cosmetic. Some companies do not provide the halal logo and halal certification on their cosmetic packages (Shafiq et al, 2017). Some companies try to advertise their products on the basis of Islamic principles to send a message to the customer that the product is halal to use.…”

Section: Introductionmentioning

confidence: 99%

“…It is emphatic, takes care of the purchaser, and no longer violates what they assume as proper. This no longer relates the simplest to the manner wherein the advertisement is created; ,however the matter additionally the product of the advertisement (Shafiq et al, 2017). Satisfaction can be defined as an experience of fulfillment of an expected outcome.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Influence of Islamic Advertising: Ethic Violation on Customer Purchase Intention of Halal Cosmetic Products in Malaysia

Arbak

Islam

Rasyid

2019

HSSR

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Purpose of the study: This paper examines the relation between Muslim women customer offense due to Islamic advertising ethics violation and purchase intention of halal cosmetic products in Malaysia. Methodology: The relation between Muslim women customer offense due to Islamic advertising ethics violation of halal cosmetic products and purchase intention in Malaysia was examined through a survey that included 110 Muslim women respondents in Malaysia, who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunnah. Based on the correlation results, this study reveals that Islamic advertising ethic violation (honesty, racism, sexism, intention, and language) has correlation with purchase intention. A multiple regression analysis highlighted that racism, sexism, intention, and language have negative and significant influence on purchase intention. Results: Only one variable was found that was not a significant influence on the purchase intention of halal cosmetic products in Malaysia. Sexism plays the most critical role in influencing consumers’ intention that makes them avoid buying halal cosmetic products. Furthermore, customer offense is created due to the violation of ethics and has a negative impact on purchase intention of halal cosmetic products. Implications: The current study confirms that irrespective of their religion as Muslims, women’s perspective find those advertisements offensive and unethical. The ethics provided by Islam are universal in nature.

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Section: Relationship Between Honesty and Purchase Intentionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Influence of Islamic Advertising: Ethic Violation on Customer Purchase Intention of Halal Cosmetic Products in Malaysia

Arbak

Islam

Rasyid

2019

HSSR

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“…This research follows a qualitative methodology, first because it is exploratory in nature, and second because of the inherent benefits of qualitative methods as against quantitative (Mariampolski, 2001;Shafiq, Haque, Kalthom, & Jan, 2017;Shafiq, Haque, & Omar, 2015). A two stage research was conducted.…”

Section: Methodsmentioning

confidence: 99%

Factors Influencing Gen-Y Undergraduates’ Choice of Research Supervisor: A Case Study of a Malaysian Private University

Shafiq¹,

Jan²

2017

EDUPIJ

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This paper explored what factors Gen-Y undergraduates deem important, and how they are ranked in selecting a research supervisor. Focus group was used at the first stage to elicit factors that were important to the respondents. The second step included ranking those factors through qualitative survey. The 12 identified factors ranked in descending order of importance are: Educational qualification, experience in the field, previous encounter with the supervisor, previous projects supervised by the supervisor, word-of-mouth related to the supervisor, referral by other faculty members, research methodology used by the supervisor, age, gender, nationality/ethnicity, religion, and profile picture of the supervisor. Being an exploratory study, the data is collected from a small sample from one university only, hence raising generalization issues. For future research, these dimensions can be validated via a large sample study. This research sheds light on what attracts millennials when selecting their research supervisor; from which academics and higher education institutions can identify potential areas of weaknesses and introduce subsequent improvements. The existing literature focusses on postgraduate researchers, after they have chosen a supervisor; whereas this research explores how undergraduates choose a research supervisor. The model formulated in this study could also be applied to postgraduate students as to what attracts them when selecting their supervisor.

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“…Recently, many multinational corporations have adapted their marketing and business practices for Muslims segments according to Islamic laws. Among all, obtaining Halal certifications is the most common practice of firms targeting the Muslim segment (Alom & Haque, 2011;Shafiq, Haque, Abdullah, & Jan, 2017).…”

Section: Introductionmentioning

confidence: 99%

Impact of Islamic Religiosity on Consumers’ Attitudes towards Islamic and Conventional ways of Advertisements, Attitude towards Brands and Purchase Intentions

Niazi¹,

Ghani²,

Aziz³

2019

BER

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Religious beliefs can shape the perception, behavior and reaction of a person towards marketing activities. This study aimed to examine the direct effect of Islamic religiosity on consumers' attitudes towards Islamic and conventional advertisements in Pakistan. Moreover, the study has also examined serial mediating effects of consumers' attitudes towards Islamic and conventional ways of advertisements and attitude towards brands between Islamic religiosity and their purchase intentions. Consumers' attitude was explained through the theoretical lens of Value-Expressive theory of attitude. Experimental design was used to examine the relationships. Several statistical tools including Exploratory Factor Analysis (EFA) were used for screening and preparing the data for analysis. Structural Equation Modeling (SEM) with bootstrapping method for mediation was used to examine the mediation effects of consumers' attitudes towards Islamic and conventional ways of advertisements and attitude towards brands. Results of the study showed positive relationship between Islamic religiosity and attitude towards Islamic way of advertisements and negative relationship between Islamic religiosity and conventional way of advertisements. Further, results showed that attitude towards Islamic way of advertisement and attitude towards brands positively mediate the relationship between Islamic religiosity and purchase intention, while these relationships were negative for conventional way of advertisements.

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Beliefs about Islamic advertising: an exploratory study in Malaysia

Cited by 36 publications

References 95 publications

Influence of Islamic Advertising: Ethic Violation on Customer Purchase Intention of Halal Cosmetic Products in Malaysia

Influence of Islamic Advertising: Ethic Violation on Customer Purchase Intention of Halal Cosmetic Products in Malaysia

Factors Influencing Gen-Y Undergraduates’ Choice of Research Supervisor: A Case Study of a Malaysian Private University

Impact of Islamic Religiosity on Consumers’ Attitudes towards Islamic and Conventional ways of Advertisements, Attitude towards Brands and Purchase Intentions

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