2021
DOI: 10.1177/02761467211030440
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Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection

Abstract: The purpose of this study is to bring more clarity to the complex discussion of religiosity and its effects on consumer attitudes toward corporate social responsibility (CSR) initiatives and socially responsible shopping. Drawing on the Hunt-Vitell theory of marketing ethics, we investigate how intrinsic religiosity indirectly affects retail selection through the mediating variable of attitudes toward CSR. We also investigate whether a retailer's corporate social responsibility (CSR) and corporate social irres… Show more

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Cited by 13 publications
(14 citation statements)
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References 72 publications
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“…Similarly, the proposed relationship ( H11 ) that beliefs towards doing good and UCB are negatively related was also supported (β = −0.191; p -value = 0.003). These findings are in line with results from the past literature that suggests CEBs are significant antecedents of consumer behaviour (Chowdhury, 2020; Friske et al , 2021).…”
Section: Data Analysis and Resultssupporting
confidence: 92%
“…Similarly, the proposed relationship ( H11 ) that beliefs towards doing good and UCB are negatively related was also supported (β = −0.191; p -value = 0.003). These findings are in line with results from the past literature that suggests CEBs are significant antecedents of consumer behaviour (Chowdhury, 2020; Friske et al , 2021).…”
Section: Data Analysis and Resultssupporting
confidence: 92%
“…We contend that HLM is underutilized in the macromarketing discipline. To the authors’ knowledge, there are only three articles in the Journal of Macromarketing that use HLM (see Arslanagic-Kalajdzic, Cerne, and Kadic-Maglajlic 2019; Friske, Cockrell, and King 2022; Friske and Cockrell 2019). However, several articles in the Journal of Macromarketing conceptualize multilevel frameworks and discuss marketing systems, in which macro-level concepts influence micro-level outcomes (e.g., Akaka et al 2023; Domegan et al 2019; Lusch 2006; Mundt and Houston 2010).…”
Section: Discussionmentioning
confidence: 99%
“…The main point of contention in this topic is the wide disparity between the supply and demand sides of the market. Firms are increasingly investing in CSR programs on the supply side, while consumers are paying more attention to unethical corporate behaviour on the demand side, and irresponsible behaviour of the companies has a stronger impact on consumer buying intent (Friske et al, 2022). According to Carroll (1991)'s CSR Pyramid, businesses should prioritise satisfying the requirements of their stakeholders, which would presumably include customers.…”
Section: Factors Driving Responsible Consumption Behaviourmentioning
confidence: 99%