Media are not politically neutral and political cartoons are no
exception. Political viewpoints can be made clear through explicit
argumentation, and through the more implicit use of visual elements. One
prominent example that unites argumentation with the visual to produce
political persuasion is America's first political cartoon, created by
Benjamin Franklin in 1754, which frames the socio-political climate of the
time with an image urging the British colonies to “Join, or
Die” (Katz 2004, 44). The themes of
political cartoons, despite technological progress, remain unaltered by
way of their continual incorporation of “domestic politics, social
themes and foreign affairs” (Kemnitz 1973,
83). While members of the academic community, such as Lester C. Olson
(1987), support this connection between
cartooning and persuasive rhetoric, there is much we don't know about
how the persuasive arguments within political cartoons work.