Photochromic liquid crystalline main chain poly(ester imide)s with cinnamoyl moieties and chiral groups as part of the backbone were characterized concerning their liquid crystalline, molecular dynamical, and photochemical properties. Homo-and copolymers were synthesized by polycondensation of mixtures containing isosorbide, tert-butylhydroquinone, or catechol. The copolyesters were cholesteric, but exclusively the polymers containing the tert-butylhydroquinone moiety form Grandjean textures on annealing. These polymer films show blue iridescent color. UV irradiation causes photo-cross-linking of the polymers via the (2 + 2) photocycloaddition of the cinnamoyl moieties, resulting in insoluble films in which the iridescent supramolecular structure is frozen in without any changes compared to the initial films. Dichroism of about 0.07 is induced upon irradiation with linearly polarized UV light. In contact with liquid crystals, the photoinduced anisotropic interface of the films causes an efficient alignment of liquid crystals.