Betong: A Potential Wellness Tourism Destination in the Deep South of Thailand

PRAPROM, Chakorn; LAIPAPORN, Jetsada

doi:10.30892/gtg.46106-1000

Cited by 3 publications

(3 citation statements)

References 13 publications

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“…ThaiJo, Thai Journal Citation Index-TCI and Thai-Lis Digital Collection using keywords 'wellness tourism', 'destination' and 'competitiveness', revealed studies that propose guidelines for developing wellness tourism destination competitiveness using case studies from different areas. An example was a study determining the potential of Betong district in Yala province as a wellness destination in the deep south of Thailand, serving both domestic and international tourists (Praprom and Laipaporn, 2023). Other studies analysed the strategy of Thai medical services promotion at foreign markets and the development of medical tourism (Ushakov et al, 2019), the potential spatial analysis of the west coast zone (Thailand Riviera) and the development of the area to be a wellness tourism destination (Suksri and Samkhuntod, 2021).…”

Section: Introductionmentioning

confidence: 99%

A Framework for Assessing Wellness Tourism Destination Competitiveness: A Perspective From the Wellness Tourism Clusters in Thailand

PHUTHONG,

ANUNTAVORANICH,

CHANDRACHAI

et al. 2023

GTG

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This article aims to identify the variables that determine wellness tourism destination competitiveness using a case study in Thailand. This study outlines a suggested competitiveness framework for wellness tourism destinations based on the viewpoint of wellness tourism clusters. The study’s model illustrates the different categories and components and their relationship to competitiveness. Thirteen in-depth qualitative interviews were conducted with leading experts in wellness tourism. Thematic and content analysis was used to examine the interview data using the Nvivo 12 programme. The study identified seven emerging themes that encompass factors that affect a wellness tourism destination’s competitiveness. These factors include the destination’s environment, the area’s policy and strategy to facilitate travelling and wellness tourism, infrastructure and capability to support wellness tourism, human-made resources and culture of wellness tourism, strategy and structure for healthcare services, potential for developing innovation and cooperation to build collaborative strengths and proactive marketing. The participants’ descriptions show the existence of a comprehensive framework for assessing the competitiveness of wellness tourism destinations in the Thai wellness tourism market. The concept elucidates the dynamic complexity of wellness tourism destination competition, which is believed to guarantee success for both individual stakeholders and society.

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Section: Introductionmentioning

confidence: 99%

A Framework for Assessing Wellness Tourism Destination Competitiveness: A Perspective From the Wellness Tourism Clusters in Thailand

PHUTHONG,

ANUNTAVORANICH,

CHANDRACHAI

et al. 2023

GTG

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“…Li and Gao (2023) also highlight service quality, as well as the availability of environmentally friendly services and healthy food options, as factors in consumer decision-making or destination choice. Author couple Praprom and Laipaporn (2023) considered the gastronomic offer, the favorable natural features of the destination and the development of creative tourism products and services to be important in attracting wellness tourists. Lyulicheva et al (2023) emphasize the importance of personal transformation and selfdiscovery among the motivations of tourists participating in holistic wellness retreats.…”

Section: Introductionmentioning

confidence: 99%

The Emergence of Leisure Travel as Primary Preventive Tools in Employee Health Behavior

Kinczel¹,

Müller²

2023

GTG

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In our current modern world, it can be said that it is very difficult to live a balanced and healthy life, and to always perform well in the world of work, so it is very important to pay attention to our leisure time and our primary prevention activities, which can help preserve our health and improve our fitness. The purpose of the research is to examine the appearance of leisure tourist trips among employees, and how tourist trips appear among the primary prevention tools. Our research found answers to the main questions of what activities employees try to regain their ability to work, and whether trips are popular as primary prevention activities. The recreational activities of the employees are primarily filled by various obligations, but at the same time, the use of primary prevention activities is pushed into the background during everyday life. During the research, we established that medical and wellness holidays are very popular among the respondents, as 22.5% of the sample (133 people) take part in medical tourism holidays and 50.3% of the respondents (297 people) take part in health care on a focused wellness holiday. The quiet, calm environment and the closeness to nature, which helps the employees to regenerate, appeared prominently in the motivation for the choice of destination. Among primary prevention tools, leisure activities spent with family, relationships, and friends, healthy eating, and walking and nature walks are the ones that appear dominantly in the everyday life of employees. In order to reduce the problem of burnout, pressure to perform, and stress among employees and to enable them to perform well in their tasks, it is very important to assess their needs and provide them with programs that contribute to improving their health and regaining their ability to work, such as appropriate recreation programs and various trips.

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“…Several studies emphasized exploring the management of tourist attractions, the development of routes, and the promotion of products to wellness tourists [44][45][46][47]. A number of studies concerning Thai spas and developing community wellness tourism explored quality development for businesses and communities and the types of wellness tourism in a particular area [48][49][50][51]. However, there has been a lack of research regarding the development of a measurement scale for evaluating the competitiveness of wellness destinations, particularly among those that offer niche services, rather than a more general view [52,53]; this would be especially useful for Thai destinations.…”

Section: Introductionmentioning

confidence: 99%

Developing and Validating an Assessment Scale to Measure the Competitiveness of Wellness Destinations

et al. 2022

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The present study developed an assessment scale to measure the competitiveness of wellness destinations in Thailand, particularly from the perspective of the wellness tourism firm. A literature review and in-depth interviews informed the components and indicators for the assessment. Then, a scale was developed to evaluate the effectiveness and accuracy of the measurement scale using exploratory factor analysis and verification by confirmatory factor analysis. These analyses generated seven dimensions of wellness tourism: destination environment, travel and policy, infrastructure and capacity, manufactured and cultural resources, strategy and structure, novelty potential, and cooperative and proactive marketing. The results indicate strategies and considerations to improve the competitiveness of wellness destinations in Thailand. The assessment tool may be valuable for wellness tourism clusters and stakeholders to assess and promote wellness destination competitiveness.

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Betong: A Potential Wellness Tourism Destination in the Deep South of Thailand

Cited by 3 publications

References 13 publications

A Framework for Assessing Wellness Tourism Destination Competitiveness: A Perspective From the Wellness Tourism Clusters in Thailand

A Framework for Assessing Wellness Tourism Destination Competitiveness: A Perspective From the Wellness Tourism Clusters in Thailand

The Emergence of Leisure Travel as Primary Preventive Tools in Employee Health Behavior

Developing and Validating an Assessment Scale to Measure the Competitiveness of Wellness Destinations

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