Better Marketing for a Better World

Chandy, Rajesh; Johar, Gita Venkataramani; Moorman, Christine; Roberts, John

doi:10.1177/00222429211003690

Cited by 165 publications

(146 citation statements)

References 41 publications

Supporting

Mentioning

132

Contrasting

Unclassified

Order By: Relevance

“…By endogenizing product design, this article also adds to the return-on-quality literature (Rust, Moorman, and Dickson 2002; Rust and Zahorik 1993; Rust, Zahorik, and Keiningham 1995). Importantly, we provide a welfare analysis to understand the implications of product-design decisions for corporate social responsibility and thereby add to the sustainability literature in marketing (Chandy et al 2021; Cronin et al 2011; Huang and Rust 2011; Luo and Bhattacharya 2006; Papadas, Avlonitis, and Carrigan 2017). Finally, we extend Chen (2001) and related literature in supply chain management and engineering (Cheng and Zhang 2017; Diabat and Simchi-Levi 2010; He et al 2019; Yalabik and Fairchild 2011) by accounting for the climate externality and providing the first analysis of carbon offsetting.…”

mentioning

confidence: 99%

Carbon Footprinting and Pricing Under Climate Concerns

Bertini¹,

Buehler²,

Halbheer³

et al. 2020

Journal of Marketing

View full text Add to dashboard Cite

This article studies how organizations should design a product by choosing the carbon footprint and price in a market with climate concerns. The authors first show how the cost and demand effects of reducing the product carbon footprint determine the profit-maximizing design. Paradoxically, they find that stronger climate concerns may increase the overall corporate carbon footprint, even if the product itself is greener. Next, the authors establish that offsetting carbon emissions can create a win-win outcome for the firm and the climate if the cost of compensation is sufficiently low. Third, the authors show how regulation in the form of a cap-and-trade scheme or a carbon tax affects product design, firm profitability, and green technology adoption. Finally, the authors extend the analysis to a competitive scenario. Overall, these results can help marketing professionals by offering insight into how to address climate concerns through improved product design.

show abstract

mentioning

confidence: 99%

Carbon Footprinting and Pricing Under Climate Concerns

Bertini¹,

Buehler²,

Halbheer³

et al. 2020

Journal of Marketing

View full text Add to dashboard Cite

show abstract

“…More recently, the calls for critical self-examination have reached a crescendo (e.g. Chandy et al, 2021;Conduit et al, 2021;Harrigan et al, 2021;Jedidi et al, 2021;Schmitt et al, 2022). The primary concerns of scholars have been the lack of urgency to embrace societal purpose (Chandy et al, 2021;Haenlein et al, 2022;Lindgreen et al, 2021a) and the relevance of marketing scholarship to practice (Jedidi et al, 2021;Wieland et al, 2021).…”

Section: Sdgs and Marketing Scholarshipmentioning

confidence: 99%

“…Chandy et al, 2021;Conduit et al, 2021;Harrigan et al, 2021;Jedidi et al, 2021;Schmitt et al, 2022). The primary concerns of scholars have been the lack of urgency to embrace societal purpose (Chandy et al, 2021;Haenlein et al, 2022;Lindgreen et al, 2021a) and the relevance of marketing scholarship to practice (Jedidi et al, 2021;Wieland et al, 2021). Various scholars have strongly argued for a scholarship approach that has a societal purpose as well as an impact at various levels (e.g.…”

Section: Sdgs and Marketing Scholarshipmentioning

confidence: 99%

“…Increasing corporate scandals, business malpractices, societal inequalities, and environmental challenges emphasize the need for Better Marketing for Better World (BMBW) approach (Chandy et al, 2021). In the past few years, we have witnessed serious ethical as well as legal lapses of the world's best-known and respected brands-Apple, Best Buy, Chipotle, Facebook, Volkswagen, United Airlines, and FIFA (Laczniak & Murphy, 2019).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals

Voola

Carlson

Azmat

et al. 2022

Australasian Marketing Journal

View full text Add to dashboard Cite

The pandemic, rising inequalities, climate change, consumer mistrust of brands, organizations and their intentions, pose important questions relating to marketing’s relevance and impact in the real world. Additionally, there are growing calls by global bodies, such as the UN, national governments, consumers, students, suppliers, and leading practitioners to re-imagine and broaden the role of business and marketing to consider benefits to stakeholders (consumers, suppliers, employees, community, as well as shareholders). In this editorial, we contend that the United Nations Sustainable Development Goals (UN SDGs) framework has the potential to address the myriad of challenges identified by marketing scholars and practitioners. With the assistance of quotes from marketing scholars, non-marketing scholars, marketing students and practitioners, we offer a rationale for a proactive and considered engagement by marketing scholarship, with the UN SDGs. We then introduce the six papers included in this special issue. We conclude by calling for further critical inquiry at the marketing-SDGs interface including; 1) Re-imagining the philosophy of marketing and marketing education; 2) Marketing capabilities and the SDGs; 3) Understanding consumer behavior, and 4) Learning across contexts.

show abstract

“…Modern economic theory and practice of state and regional management formed a set of such approaches, which ensures the satisfaction of the consumer of a tourist product and achievement of the system of goals of the tourism business. At the same time, they ensure the balance of interests of the region's development by forming and promoting a tourist product along the value creation chain [10].…”

Section: Literature Review and Problem Statementmentioning

confidence: 99%

Devising scientific and methodological tools to strengthen the economic security of a region through the improvement of technologies for marketing support of tourism

Ratynskyi

Tymoshyk

Шерстюк

et al. 2021

EEJET

View full text Add to dashboard Cite

The concept of marketing support for strengthening the economic security of a region by intensifying tourist business was developed. It was established that the economic security of a region is the result of the influence of a number of processes of different nature and degrees of influence. The safety assessment depends on its purpose and groups of partial indicators that provide a comprehensive assessment. The result of the evaluation procedure should be a grounded conclusion on one of the possible states: economic security, economic danger, economic risk, and economic threat. The tourism sector, influencing the level of security of a region through the generation of additional financial and related flows, requires clarification of the content of scientific and methodological approaches to management. It is proposed to separate administrative methods and market mechanisms as complementing each other. At the level of separate tourist enterprises and their associations, it is advisable to implement marketing strategies for traditional expansion of the market, product, and innovative updating of the portfolio of tourist products. The main tools and technologies for achieving set goals are digital information and communication technologies. Their application is associated with the use of the method for economic and mathematical modeling, as well as SWOT analysis technology and the use of a special BITOUR platform. The use of the proposed theoretical and methodical proposals will make it possible to assess the economic security of a region in terms of its possible condition. It will also be useful in the development of strategic and tactical plans for regulating tourism business in the system of ensuring the economic development of a region.

show abstract

Better Marketing for a Better World

Cited by 165 publications

References 41 publications

Carbon Footprinting and Pricing Under Climate Concerns

Carbon Footprinting and Pricing Under Climate Concerns

Re-imagining Marketing Scholarship in the era of the UN Sustainable Development Goals

Devising scientific and methodological tools to strengthen the economic security of a region through the improvement of technologies for marketing support of tourism

Contact Info

Product

Resources

About