Between Landscape and Language: The Finnish National Self-image in Transition

Peltonen, Matti

doi:10.1080/034687500750046924

Cited by 15 publications

(15 citation statements)

References 1 publication

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“…The dominant concept of what it is to be Finnish, the notion of Finnishness, is a homogeneous, national self-image (Peltonen, 2000). The image of Finnishness developed during the rise of European nationalism during the 19th century (Anderson, 1983) as the spread of print media allowed a common language to build a collective consciousness.…”

Section: The Historic Heart Of Finnishness: the Basis For Finnish Socmentioning

confidence: 99%

“…The rise of the Finnish language as the language of power occurred in exactly the opposite manner from the rest of Europe (Peltonen, 2000). In Great Britain, France, and Italy, the language of the elites became the official languages of power.…”

Section: The Historic Heart Of Finnishness: the Basis For Finnish Socmentioning

confidence: 99%

“…Much like the physical environment, which is cold, isolated, and filled with rugged nature, the Finnish character is one that seeks isolation and remoteness. Imagery of nature, the "forest Finn," and the countryside began to fill the notion of Finnishness in the early stages of urbanization in Finland (Peltonen, 2000).…”

Section: The Historic Heart Of Finnishness: the Basis For Finnish Socmentioning

confidence: 99%

“…It shapes Finnish self-understanding based on Finnishenss that emerged from the "forest Finn" (e.g., Peltonen, 2000). Much of the marketing literature of myths and branding has been contextualized by Northern American culture, a culture much lacking in egalitarianism.…”

Section: Egalitarianism and Entanglements: Broad Social And Cultural mentioning

confidence: 99%

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Myth-Mediated Branding

Tillotson¹,

Martin²

2015

Research in Consumer Behavior

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Purpose À We aim to understand what happens when larger social and cultural myths become the incarnate understanding of consumers within the firm. This paper uncovers the varied myths at play in one Finnish company's status as an inadvertent cultural icon.Methodology/approach À Through a qualitative inquiry of Finland's largest dairy producer and by employing the theoretical lens of myth, we conceptualize the entanglement of broad cultural, social, and organizational myths within the organization.Findings À Macro-mythic structures merge with everyday employee practice giving consumer understanding flesh within the firm (Hallet, 2010). Mythological thinking leaves organizational members inevitably bound up in a form of consumer knowing that is un-reflective and inadvertently effects brand marketing management.Originality/value À Working through a nuanced typology of myth provided a deeper understanding of how managers may become increasingly un-reflexive in their marketing activities. This case also provides a cautionary tale for heterogeneous

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Section: The Historic Heart Of Finnishness: the Basis For Finnish Socmentioning

confidence: 99%

Section: The Historic Heart Of Finnishness: the Basis For Finnish Socmentioning

confidence: 99%

Section: The Historic Heart Of Finnishness: the Basis For Finnish Socmentioning

confidence: 99%

Section: Egalitarianism and Entanglements: Broad Social And Cultural mentioning

confidence: 99%

See 2 more Smart Citations

Myth-Mediated Branding

Tillotson¹,

Martin²

2015

Research in Consumer Behavior

View full text Add to dashboard Cite

show abstract

“…By Finnishness I refer here primarily to the national self-image of Finns as understood by the Finnish historian Matti Peltonen (2000). According to him, this self-image is related to Finland's position in the international community and, with respect to national and regional dynamics, to internal power relations (Peltonen 2000: 280).…”

Section: Globalisation Hybridisation and Finnishnessmentioning

confidence: 99%