Beyond Basketball:           NBA Entertainment and the Sports League as           Global Media Empire, 1982–1990

Secular, Steven

doi:10.7560/vlt8703

Cited by 1 publication

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“…Although “stick to sports” is a recent discursive articulation, there are a few studies in the literature that recognize the discourse's existence and potency. Secular's (2019) research highlights the mediatization and marketization of sport from the 1980s through the mid-2010s and how the National Basketball Association (NBA) and sports networks used “stick to sports’’ to regulate and discipline their employees and fans by placing barriers around controversy. Rugg (2020) analyzes the NFL's “Inspire Change” production, combining industry and textual analysis of media artifacts—articulations of the NFL—through “the composite of the texts, their interaction with each other, and the political context that surrounds their creation” (p. 612–613).…”

Section: Critical Sport Media Industry Studiesmentioning

confidence: 99%

“Stick to Sports” and Critical Sports Media Industry Studies

Burroughs,

Nettingham,

Nourse

2023

Journal of Sport and Social Issues

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This research aims at unpacking the discourse of “stick to sports,” which audiences and industry wield to police social and cultural boundaries involving corporate control, race, gender, and politics. The “stick to sports” discourse is increasingly prevalent in sports discourse, but also national political discourse, and is used to dictate who can and cannot speak and what kinds of discussions are appropriate concerning sports and politics. In this article, the sports media franchise ESPN and their “No-Politics” policy, media personality Clay Travis’ PragerU polemic, Dan Le Batard, and Jemele Hill are analyzed as sites for understanding how corporations leverage this discourse to claim neutrality or unity while disciplining employees for veering too far politically. This paper analyzes “stick to sports” through industry practices and textual extensions of the discourse, calling for sports media and communication as a discipline to incorporate a critical sports media industry studies (CSMIS) approach.

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Section: Critical Sport Media Industry Studiesmentioning

confidence: 99%