Beyond City Branding: The Emergence of Soft Infrastructure in Digital Transformation towards Urban Planning Research Roadmap Reformulation

Abstract

Beyond city branding shows the emergence of digital transformation for urban planning, which not only symbolizes the advancement of the use of technology as branding for cities in Indonesia but also as a structured effort to improve the achievement of sustainable development by using technology that is suitable for the growth and development phase of diverse cities in Indonesia. It began with data for development is usually highly dependent on official data from the government. In the digital transformation era, there will be opportunities to provide alternative data by utilizing existing technology to expand citizen communication channels, including social media, which needs to be equipped with requirements to be used as a data source for urban planning. Digital transformation for urban planning should be able to answer the challenges of the context of urban planning in Indonesia with the keywords urban problem, urban growth, planning, and sustainable development, including in choosing the appropriate theme of urban planning of the digital transformation era, which will be highlighted using advance technology. In the case of popular city planning concepts to be adapted like a smart city that tends to be as city branding, it is supposed to be justified, structured, and implemented by considering the planning system, urban governance system, as well as regional autonomy policy in responding to the challenges of urban planning in the era of digital transformation in Indonesia. Here appears the role of soft infrastructure where factors beyond the technical engineering side play an important role, namely human factors, social systems, the competitive side of the private sector, and governance.

Branding Kota, Upaya Terstruktur atau Hanya Gagasan Konseptual: Evaluasi Terhadap Dokumen Perencanaan di Kota Bandung

“…Konteks branding yang ditemukan dapat dikelompokkan menjadi dua kategori yaitu, branding yang berkaitan dengan tata kelola pemerintahan serta branding yang berkaitan dengan pemasaran program pariwisata. Pada konteks pertama, branding berbicara mengenai kemajuan penggunaan teknologi dalam tata kelola untuk meningkatkan citra pemerintahan dan kota, yang mana dalam kerangka transformasi digital untuk perencanaan melalui smart city, hal tersebut melampaui branding kota, melainkan sebagai upaya terstruktur untuk meningkatkan pencapaian pembangunan berkelanjutan (Sutriadi et al, 2023). Pada kasus Indonesia, branding kota dalam tata kelola yang cerdas seringkali terjebak dalam pembuatan slogan dan logo, dengan sedikit pertimbangan terhadap aspirasi publik dan identitas lokal (Lestari et al, 2020).…”