Beyond KOL management: Communities of practice as a new perspective on pharmaceutical market penetration

Kroes, Mark; Chmielarz, Piotr; Chandler, Lisa Lucarelli; Bergler, Marcus; Smith, Becky

doi:10.1057/jmm.2010.34

Cited by 2 publications

(3 citation statements)

References 15 publications

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“…In previous studies, the role of key opinion leaders (KOLs) has consistently been recognised as a significant component that exerts effect on the achievement of desired objectives (Jin et al, 2023;Kroes et al, 2011;M. Liu et al, 2022;Sanjaya et al, 2022;Sharara et al, 2011;Xiong et al, 2021;Yuanita, 2021).…”

Section: Source Credibility Modelmentioning

confidence: 99%

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The Antecedents and Consequences Pertaining to the Intention to Engage in Philanthropic Activities

Ulza,

Kuncoro,

Furinto

et al. 2024

RGSA

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Purpose: The objective of this study is to examine the extent to which the advancement of this theory can shape philanthropic intentions and directly influence philanthropic activities in Indonesia. Theoretical Framework: There is an expectation that this theoretical framework will offer a resolution to the issue of philanthropy in Indonesia, which has thus far fallen short of achieving the desired philanthropic potential of 200 trillion Indonesian Rupiah. The role of non-profit institutions in soliciting donors to facilitate philanthropic endeavours, which in turn contribute to economic and social development in Indonesia, is currently not substantial. This is in contrast to the global agenda set by the Sustainable Development Goals (SDGs). Methods: The research focuses on examining the population of donors from various generations. The criteria for selecting the sample include identifying the province with the highest level of generosity and ensuring representativeness. Additionally, the study pays attention to the level of object funding. The purposive sampling method is employed to select participants, and the analysis design involves the use of multivariate Structural Equation Modelling (SEM). Results: This study focuses on the examination of generosity in Indonesia through the lenses of many theoretical frameworks, including generosity theory, planned behaviour theory, brand theory, social identity theory, and need of affiliations. Conclusion: This study will hopefully provide advantages from both theoretical and scientific perspectives. The acquisition of knowledge and the cultivation of scientific reasoning are crucial in advancing our understanding of various concepts within the field of marketing.

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Section: Source Credibility Modelmentioning

confidence: 99%

“…The influence of Key Opinion Leaders (KOLs) on donors' willingness to engage in charitable financing has been examined in several studies (Jin et al, 2023;Kroes et al, 2011;M. Liu et al, 2022;Sanjaya et al, 2022;Sharara et al, 2011;Xiong et al, 2021;Yuanita, 2021).…”

Section: Influence Of the Key Opinion Leader's Relationship With Phil...mentioning

confidence: 99%

The Antecedents and Consequences Pertaining to the Intention to Engage in Philanthropic Activities

Ulza,

Kuncoro,

Furinto

et al. 2024

RGSA

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show abstract

“…First, when examining technology diffusion at the individual level, constructs such as relative advantage, compatibility and voluntariness of use, play key roles in shaping individuals' perceptions and decisions [2,63,90,103]. Second, when investigating technology diffusion at the collective level, several factors can significantly influence both anticipated and unanticipated diffusion outcomes: a network's structural characteristics, such as a firm's partnerships [39] and buyer-supplier relationships [44]; its various social networks [104], such as professional associations [94]; opinion leadership [49,89]; and institutional factors [38].…”

Section: Theoretical Foundations and Conceptual Frameworkmentioning

confidence: 99%

Conceptualizing the dynamics of rhetorical practice and technological frame in the context of technology diffusion and adoption

Hsu

Huang

Galliers

2014

Information & Management

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Beyond KOL management: Communities of practice as a new perspective on pharmaceutical market penetration

Cited by 2 publications

References 15 publications

The Antecedents and Consequences Pertaining to the Intention to Engage in Philanthropic Activities

The Antecedents and Consequences Pertaining to the Intention to Engage in Philanthropic Activities

Conceptualizing the dynamics of rhetorical practice and technological frame in the context of technology diffusion and adoption

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