“…Industrial agricultural forms that are the least preferred amongst the wider public-described by Nohl (2001, p. 233) as ''the aesthetically most unattractive landscapes''-receive the highest preference ratings from farmers and, conversely, the natural or semi-natural landscapes preferred by others are the least preferred (e.g. Brush et al, 2000;Burel & Baudry, 1995;Rogge et al, 2007;Ryan, 1998;Solvia & Hunziker, 2009;Surova´& Pinto-Correia, 2008;van den Berg et al, 1998;Yu, 1995). As McEachern (1992, p. 165) in an ethnographic study of the Yorkshire Dales National Park in the UK observed, farmers' conceptualisation of land produces ''an aesthetic which is the very opposite of the pleasure in 'unspoiled' landscapes, which provides for the needs of many urban dwellers'' (also Burgess et al, 2000;Carr & Tait, 1991;Morris & Evans, 2004;Paquette & Domon, 2003).…”