2020
DOI: 10.1344/thj.2020.2.1
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Beyond virtual cultural tourism: history-living experiences with cinematic virtual reality

Abstract: Virtual reality offers unprecedented opportunities for creating cultural tourism experiences that tell visitors emotionally engaging stories about the past.  This paper focuses onthe latest frontier of immersive storytelling rivalling feature films, cinematic virtual reality, which can immerse users into 360-degree films making them feel like living the story. Through a qualitative analysis of five projects, this paper explores how this new media form has been applied for cultural heritage storytelling and ana… Show more

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Cited by 26 publications
(15 citation statements)
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References 30 publications
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“…Understanding the needs of each group of travellers with disabilities remains underestimated (Buhalis et al , 2012). Additionally, as cities where efforts are made to become more accessible mainly concentrate on adjusting physical obstacles (Sørmoen, 2009), heritage cities may lack appropriate investments in improving information access and the interactive experience for their tourists with disabilities (Marasco & Balbi, 2019).…”
Section: Challenges Of Accessible Heritage Citiesmentioning
confidence: 99%
See 1 more Smart Citation
“…Understanding the needs of each group of travellers with disabilities remains underestimated (Buhalis et al , 2012). Additionally, as cities where efforts are made to become more accessible mainly concentrate on adjusting physical obstacles (Sørmoen, 2009), heritage cities may lack appropriate investments in improving information access and the interactive experience for their tourists with disabilities (Marasco & Balbi, 2019).…”
Section: Challenges Of Accessible Heritage Citiesmentioning
confidence: 99%
“…The investment in developing web- or app-based heritage storytelling solutions can enhance the accessibility of information for all travellers (Compagnon, 2020). Currently, the use of artificial intelligence assists in the creation of virtual and augmented reality where people can enjoy their heritage in different locations (Marasco & Balbi, 2019). This will be a tremendous movement for DMOs to leverage the accessibility and experience of disabled travellers at heritage sites (Darcy, McKercher & Schweinsberg, 2020).…”
Section: How Can Technologies Tackle the Issues?mentioning
confidence: 99%
“…Should this be a story, then those 3 (three) points should be the main point of the story. Virtual reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technology are gaining more attention as the technology that can enhance the quality of stories in creating memorable tourism experiences (Han et al, 2019;Marasco, 2020), as well as visitors' satisfaction (Bae et al, 2020) for those who are interested in novelty and education (Kurniasari et al, 2022). VR, especially cinematic Virtual Reality (CVR) can make the visitor feels as if they are immersed in the story presented as a film.…”
Section: Unearthing the Untold Storymentioning
confidence: 99%
“…The health crisis has forced cultural tourism entities to evolve rapidly, in an arguably excessively improvised and incomplete manner, with the creation or enhancement of virtual visits to multiple attractions (Hooi, 2020). In recent years prior to the pandemic, virtual reality tours had been developed by great cultural heritage institutions, such as the Smithsonian National Museum of Natural History, the Palace of Versailles, the Vatican Museums and the State Hermitage Museum (Marasco, 2020). Cultural tourism post-COVIID-19 must continue to make advances in E-Tourism, developing technologies for web-based support of cultural tourism (Chanchí et al, 2020).…”
Section: Virtual Tourismmentioning
confidence: 99%