2002
DOI: 10.1353/pla.2002.0038
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Beyond Visual Culture: The Challenge of Visual Ecology

Abstract: The library profession remains grounded in textual, print media, creating vulnerability amidst a culture increasingly characterized as visual. This essay develops a model of visual ecology to facilitate full appreciation of the challenge presented by the emerging visual-interactive culture. Librarians must engage the tools and practices of visualization in order to capture, preserve, and disseminate today's culture for posterity.

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Cited by 31 publications
(17 citation statements)
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“…Many researchers in the field of ecology have cited Ellison 9 as a primary reference for their work on data visualization. 3537 Marcum 38 discussed the challenges to data visualization in ecology from the perspective of librarianship and human society. In this paper, he introduced the concept of visual ecology, in which the emphasis is on observation and description, and a more intensive focus on people and information-related behavior is utilized.…”
Section: Visualizations In Academic Journalsmentioning
confidence: 99%
“…Many researchers in the field of ecology have cited Ellison 9 as a primary reference for their work on data visualization. 3537 Marcum 38 discussed the challenges to data visualization in ecology from the perspective of librarianship and human society. In this paper, he introduced the concept of visual ecology, in which the emphasis is on observation and description, and a more intensive focus on people and information-related behavior is utilized.…”
Section: Visualizations In Academic Journalsmentioning
confidence: 99%
“…To inform, to persuade, and to promote are general topics in business-related communications. Views suggested by Yates and Orlikowski (1992, 2002, 2007 assert that genres of organizational communication can be characterized by having similarities in substance (general topics and specific themes) and forms, which refers to the observable features of structure, language, medium, or symbol. While Yates and Orlikowski's elaborations of genres in organizational communication-and many others using their ideas-have a focus on oral and written communication, this study transfers the reasoning to the pictorial field.…”
Section: Mise En Scène-pictorial Motifs With Temporal Dimensionsmentioning
confidence: 99%
“…Addison, 2003) have shown signs of giving way to a more open interest in visual rhetoric, particularly among social scientists exploring our expanding and dynamic visual and pictorial culture (not least in anthropology). In 1994, Mitchell argued for a critical “pictorial turn” (after the linguistic ditto), in the humanities, whereas Marcum (2002: 189) says that the “new reality is not just a visual culture—it is a visual ecology” (see also Curtis, 2010; Marcum, 2002; Mitchell, 1986, 1994).…”
Section: On Seeing and Visualizing Timementioning
confidence: 99%
“…Postmodern faculty and their students are the products of a visual culture that, in James Marcum's view, has now evolved into a visual ecology. He describes this as ''a comprehensive and continuous participatory event, a universe of action, and a world of knowledge and learning rather than of information transfer [13].'' Academic librarians are just beginning to explore the extent to which our incoming students and faculty differ from those with whom we have previously worked.…”
Section: Changing Constituent Needs and Expectationsmentioning
confidence: 99%