2021
DOI: 10.1007/978-981-33-4183-8_9
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Bibliometrics and Science Mapping of Digital Marketing

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Cited by 23 publications
(20 citation statements)
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“…(i) Microsoft Excel: It allowed the review of outliers in the data, which ensures the quality of the information for the study [77,95]. Likewise, we cleaned the errors and duplicates from the data extraction using variables, such as author, language, type of document and missing data [88,96]. After we corrected these errors, 396 documents remained.…”
Section: Phase Iii: Inclusion and Exclusion Criteria For Documents An...mentioning
confidence: 99%
“…(i) Microsoft Excel: It allowed the review of outliers in the data, which ensures the quality of the information for the study [77,95]. Likewise, we cleaned the errors and duplicates from the data extraction using variables, such as author, language, type of document and missing data [88,96]. After we corrected these errors, 396 documents remained.…”
Section: Phase Iii: Inclusion and Exclusion Criteria For Documents An...mentioning
confidence: 99%
“…When analysing the authors' names, information processing must minimise possible errors. Different versions of the same author's name may appear since they could appear by their first name, middle name, or abbreviations [80,111]. We should review the author ID in Scopus, and if necessary, we should review the author's profile.…”
Section: Featured Authorsmentioning
confidence: 99%
“…The selected records are downloaded in csv format (comma separated values) from the Scopus database for analysis using the Microsoft Excel software from Office 365 ProPlus [70]. Since the downloaded database contains miles of data from various variables (e.g., authors name, document title, year, keywords, abstracts, among others), a review and cleaning of the data is required to ensure precision in analysis results [71,72]. Cleaning consists of eliminating duplicated values, incomplete or erroneous records that cannot be completed manually [73].…”
Section: Phase II Data and Software Reprocessingmentioning
confidence: 99%