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Purpose The purpose of this paper is to analyse how the nutritional traffic light can reduce consumers’ intention to purchase unhealthy food by eliciting negative emotions (i.e. fear and guilt). The work also examines the moderating role of income in the above-mentioned relationships. Design/methodology/approach The empirical study was conducted in Ecuador. In an initial phase, exploratory research was carried out with two focus groups. Then a quasi-experiment was conducted with 330 participants following a 3×2 design, in which the nutritional traffic light for a dairy product (green, yellow, red) and the variable income (high and low income) were manipulated. Findings Traffic light colours (red, yellow and green) significantly influence consumers’ levels of fear and guilt as well as their intention to purchase. Income has also been found to have a moderating effect on the above relationships. Practical implications Further understanding of how nutritional labels influence consumer behaviour may have beneficial effects for public authorities attempting to improve citizens’ health and for society as a whole. It may also help firms that produce and market packaged foods to be aware of what type of foods new consumers want and adapt their offering in consequence. Originality/value The main contribution of this work is the analysis of the influence of the nutritional traffic light on emotions, namely, fear and guilt and how these emotions lead consumers to control their consumption of unhealthy foods. In addition, the present work proposes the moderating effect of income on the influence of colour on emotions and purchase intention.

Due to its adaptability in being relevant to the economies of different countries, industries, and research fields, the creative economy (CE), a driving force behind the national economy for sustainable development, has recently garnered the attention of the academic community. This research examines the intellectual structure of this field using the Scopus database in the subject area of business, management and accounting. This study uses bibliometric analysis, a cutting-edge and rigorous technique for the exploration of scientific data. The employed methodology entails an organized and open procedure broken down into four phases: (1) search criteria; (2) selection of database and documents; (3) selection of software and data pre-processing; and (4) analysis of results. We use two approaches to learn about their structure by evaluating performance and observing their various connections through bibliometric mapping. The findings indicate that the creative economy is a burgeoning area of research, with 687 articles, 1340 authors, and 64 nations represented. In addition, the creative economy, the cultural industry, human capital, management, entrepreneurship, and business models are research topics. This study has several implications because it offers an up-to-date and comprehensive overview of the trends in this topic, making it a helpful tool for researchers. It also identifies gaps in the literature that lead to possible lines of investigation in future studies.