In the paper, an innovative hybrid algorithm is proposed to solve bidding strategy problem in electricity market. The proposed hybrid technique is the combination of the recurrent neural network (RNN), support vector machine (SVM), and the lightning search algorithm (LSA). The main contribution of this paper is to maximize the profits of suppliers and minimize the customer payments; it is very important to create reasonable matching rule for the electricity market. LSA optimizes bidding coefficients of both the suppliers and consumers with the consideration of available power generation limit, power demand, market-clearing price (MCP), and constraints. RNN is utilized for demand prediction at every hour, and SVM ensures the MCP based on the demand. The proposed bidding strategy ensures the maximum profit of the suppliers and consumers because of the aggregated demand model. The proposed method is tested on The Institute of Electrical and Electronics Engineers (IEEE) 30-bus system and 75-bus Indian practical system and compared with the existing techniques. The comparison results demonstrate the superiority of the proposed technique and confirm its potential to solve the problem. Also, the proposed model and the strategies are implemented in the MATLAB, and the performance will be studied under various demand environments. /journal/jnm 1 of 18 serious dangers. By bidding, GENCOs may achieve interest at a higher cost than their minimal cost. Additionally, the electricity market and the oligopoly market are same for all cases. 4 For accomplishing the maximum profit, building up an optimal bidding strategy is crucial. 5 A comprehensively utilized electricity market display is the Pool Co. 6 GENCOs make optimal bidding strategies, which contain an arrangement of price generation using the Pool Co model. The market-clearing strategy and the market-clearing price (MCP) are actualized by the International Standards Organization (ISO). 7 To accomplish profit maximization, GENCOs should offer at their marginal cost. 8 The another essential goal to perceive the potential for the man handle of market power is inquiring about bidding strategies, 9,10 particularly, the market design rules, closeness of different markets, price uncertainty, intertemporal constraints, and nonconvexity of cost curves. 11,12 In the event that the unit cannot be dispatched in at least 1 hour in the day-ahead market, three alternatives must be considered for a bidder with a negligible or close minimal unit. The unit is stopped and cool down in the first alternative. 13,14 To stop the unit, however, keep it in banking is the second alternative, and to guarantee that the unit can be dispatched to supply to construct, the bid for every one of these hours is completed in the third alternative. By utilizing a unit commitment program to represent the unit's operating constraints, the final decision can be managed. 15,16 Over the span of the latest decade on optimal bid construction, unit commitment, and payment/pricing and different choices with regard to...