Big Data and Artificial Intelligence

Abstract

With the advancement of ICT, the tourism industry has undergone a digital transformation where management, marketing, and communication are largely using web based applications. Automation of processes like ticketing and reservation, online hotel booking, E visa processing, etc., indicates the significant reliance of the sector on technology and world wide web for its services. Big data and artificial intelligence are a fairly new and innovative approach to addressing this issue of managing and analyzing huge datasets collected from multiple sources. This chapter focuses on understanding the role and importance of big data and artificial intelligence in the tourism industry and its impact on improving the overall image and attractiveness of destinations.