2021
DOI: 10.1002/tie.22225
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Big data and decision‐making in international business

Abstract: Drawing on the literature on decision‐making in international business (IB), we discuss how the advancements in big data, specifically business intelligence and analytics (BI&A) applications, are expected to affect the processes underlying IB decision‐making. We provide an overview of BI&A systems with focus on their key levers (i.e., data volume, variety, and velocity), link it to the existing IB literature and develop a theoretical framework that considers the role of specific BI&A mechanisms in IB decision‐… Show more

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Cited by 5 publications
(1 citation statement)
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“…Big Data, for example, is used not only in demography and ecology but also in such a narrow area as assessing the benefits of environmental programs to improve the living conditions for indigenous peoples [3] or estimating the prevalence of severe asthma [4]. The use of Big Data reformats marketing analytics and multiplies the marketing capabilities of market actors [5], strengthens positions in the international market [6], transforms the tourism industry [7], increases the flow of information about the behavior of individuals [8], etc.…”
Section: Introductionmentioning
confidence: 99%
“…Big Data, for example, is used not only in demography and ecology but also in such a narrow area as assessing the benefits of environmental programs to improve the living conditions for indigenous peoples [3] or estimating the prevalence of severe asthma [4]. The use of Big Data reformats marketing analytics and multiplies the marketing capabilities of market actors [5], strengthens positions in the international market [6], transforms the tourism industry [7], increases the flow of information about the behavior of individuals [8], etc.…”
Section: Introductionmentioning
confidence: 99%