The development of science and technology has also led to the progress of rural digital economy. In China, the construction of new countryside has always been an important part of economic development. The application of big data technology in rural areas can not only promote the development of rural economy, but also improve the results of environmental protection. Using the matching coe cient method of agricultural water and soil environmental characteristics, it match the rural water and soil environmental characteristics and the impact of the water environment in the autonomous region.An indispensable driving force in the process, agricultural digitalization will update the rural economic development model, weaken the barriers to the dual structure of urban and rural areas, stabilize agricultural production, promote sustainable rural development, and promote rural economic development. The current government policy support, the urgent need for new development momentum for rural economic development, and the advancement of changes in the lifestyle of urban and rural residents are promoting high-quality development of the rural economy. At the same time, we are facing challenges such as the lack of local network coverage, the lack of logistics, sales systems, and the lack of talents with digital skills. Expanding rural network coverage, optimizing rural logistics and distribution, promoting the development of agricultural big data, and strengthening the development of digital human resources are important ways for agricultural digitalization to promote rural economic development. The research focus of this paper is the parallel development of rural digital economy and environmental protection under the big data economy, and its application in the current agricultural development can achieve a win-win situation between man and nature.