Binge Drinking and Obesity-Related Eating: The Moderating Roles of the Eating Broadcast Viewing Experience among Korean Adults

Kim, Jiye; Choi, Saegyeol; Kim, Hyekyeong; An, Soontae

doi:10.3390/ijerph18158066

Cited by 7 publications

(3 citation statements)

References 46 publications

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“…No prior study on preschool children was available for comparison because the present study is the first to associate various media platform types with the eating behaviors of preschool children. Nonetheless, consistent with our results, a previous study on adults in Korea reported a more pronounced association between binge alcohol consumption and watching online eating programs and further reported no association with viewing eating programs on TV [ 49 ]. One possible explanation for this is that child content on TV is more likely to be regulated by the government than that on online media channels, leaving more aggressive, stimulus food-related content and unhealthy food advertisements on online media channels [ 47 ].…”

Section: Discussionsupporting

confidence: 92%

Early childhood eating behaviors associated with risk of overweight and its socio-ecological determinants in Korean preschool children

Kim

Lee

et al. 2023

Nutr Res Pract

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BACKGROUND/OBJECTIVES This study aimed to identify preschool children’s eating behaviors associated with early childhood obesity and its multi-level, socio-ecological determinants. SUBJECTS/METHODS In a cross-sectional study of 364 mothers of preschool children aged 3–5 years, these children’s healthy eating behaviors were assessed using a validated preschool nutrition quotient (NQ-P) questionnaire. The children’s overweight or obesity statuses were determined based on body mass index percentiles from the 2017 Korean National Growth Chart. The associations between the NQ-P score and risk of overweight or obesity were examined using multivariable logistic regression. The associations of individual, maternal, physical, and media environmental factors with the NQ-P score were also examined using multivariable linear regression. RESULTS Preschool children with greater NQ-P scores were at a significantly lower risk of overweight or obesity ( P < 0.01). The NQ-P score had a significantly positive association with maternal body mass index and an inverse association with household income (all P < 0.05). Maternal parenting and feeding practices exhibited associations with the NQ-P score. Positive associations were observed with “warm,” “structured,” and “autonomy-supportive” parenting as well as monitoring feeding practices (all P < 0.05). In addition, the NQ-P score had a significantly positive association with the childcare center’s anti-obesogenic environment, such as the provision of nutritional and physical-activity support and vicinity of the built food environment to the home, including access to good-quality food, fruits and vegetables, and low-fat foods (all P < 0.05). Regarding media environments, the NQ-P score demonstrated more significant associations with viewing and eating and/or cooking content displayed on online video platforms (all P < 0.05) than with that on television. CONCLUSIONS Our findings confirm the significance of healthy eating behaviors in early-childhood-obesity prevention and underscore the importance of multilevel maternal, physical, and media environmental interventions that effectively guide eating behaviors in preschool children.

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Section: Discussionsupporting

confidence: 92%

Early childhood eating behaviors associated with risk of overweight and its socio-ecological determinants in Korean preschool children

Kim

Lee

et al. 2023

Nutr Res Pract

Self Cite

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“…We hypothesize that this emerging form of online food marketing can also lead to overpurchasing, overconsumption, and food waste behavior among consumers. In a study of the eating broadcast viewing experience, Kim et al (2021) found that mukbang video watching is associated with excessive drinking, which in turn influences obesity-related eating behaviors. In addition, Stein and Yeo (2021) found evidence that higher caloric intake and obesity prevalence are associated with mukbang watching while eating.…”

Section: Background Of Mukbangmentioning

confidence: 99%

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

Lee¹,

Wan²

2023

Journal of Interactive Marketing

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Food live streaming shopping, which features a host eating and promoting the products to viewers, has become a new form of food marketing. In three studies, the authors examine the impact of content, influencer, and channel factors of mukbang live streaming on consumers’ perceived value and subsequent impulse purchase and food consumption behavior. Study 1, an experiment with 216 participants, reveals that a non–autonomous sensory meridian response (non-ASMR) video in which the mukbanger talks to viewers while eating regular (i.e., nonjunk) food is more influential in enhancing the video's perceived value and increasing impulse purchase and consumption. Study 2, with 624 participants, introduces influencer factors into the experiment. It shows that a credible and parasocial influencer significantly affects consumers’ perceived value, regardless of the food featured, resulting in impulse purchase and consumption. Study 3, which excludes the content factors fully mediated by influencer factors, examines the impact of the live streaming influencer and the shopping platform on perceived value and food well-being. A cross-sectional survey of 630 respondents finds that channel factors (food product offerings and convenience) and influencer factors (credibility and parasocial relationship) significantly enhance consumers’ perceived value, leading to impulse purchase and overconsumption. The authors provide theoretical and practical implications to enrich future research and responsible business practices in online food marketing.

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“…The formation of the eating habits of adolescents has a complex influence on individual influences, interpersonal relationships, families, community settings, and social environments (e.g., media and advertising) [ 6 , 7 ]. In particular, the media environment is among the major environmental factors that affect eating habits [ 8 , 9 ]. Adolescents’ eating or snacking while watching media influences the formation of undesirable eating habits, such as increased consumption of high-energy foods (e.g., salty food, fried food, soda, and sweets) and decreased consumption of fruits and vegetables [ 10 , 11 , 12 , 13 , 14 ].…”

Section: Introductionmentioning

confidence: 99%

The Mediating Effects of Food Content Watching Motivation on the between Watching Time and Nutrition Quotient of Adolescents in Seoul, Korea

Kim

2022

Nutrients

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Food-related content varies widely and is increasingly popular. Using various media, teenagers can easily access food content, which could affect they eating habits. This study was conducted to confirm the effects of watching motivation on the relationship between food content watching time and eating habits among adolescents in Seoul, Korea. Exactly 806 participants were surveyed about their food content watching status, including watching time and watching motivation. The Nutrition Quotient for adolescents (NQ-A) questionnaire was used to confirm eating habits. Exploratory factor analysis was conducted to classify watching motivation’s subfactors. A parallel multimedia model was used to analyze the effect of watching motivation on the relationship between food content watching time and eating habits. As a result of this study, following the factor analysis, watching motivation was classified into information acquisition, emotional satisfaction, and enjoyment. The influence of food content watching time on NQ-A scores through information acquisition motivation was positively significant, whereas that through emotional satisfaction motivation was negatively significant. Enjoyment motivation did not indirectly affect the relationship between food content watching time and NQ-A scores. Hence, attention should be paid to these mediating factors when analyzing the relationship between watching food-related content and eating habits. Developing and distributing content that meets viewing motivations should help improve adolescents’ eating habits.

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Binge Drinking and Obesity-Related Eating: The Moderating Roles of the Eating Broadcast Viewing Experience among Korean Adults

Cited by 7 publications

References 46 publications

Early childhood eating behaviors associated with risk of overweight and its socio-ecological determinants in Korean preschool children

Early childhood eating behaviors associated with risk of overweight and its socio-ecological determinants in Korean preschool children

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

The Mediating Effects of Food Content Watching Motivation on the between Watching Time and Nutrition Quotient of Adolescents in Seoul, Korea

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