Binge watching: An exploration of the role of technology

Nanda, Ambika Prasad; Banerjee, Ranjan

doi:10.1002/mar.21353

Cited by 38 publications

(37 citation statements)

References 53 publications

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“…Passing time refers to the perception that using a tool that does not demand cognitive resources helps to occupy time and/or alleviate boredom (Haridakis & Hanson, 2009; Nanda & Banerjee, 2020). This hedonic gratification of AR filters was noted by the focus group participants (Table 3).…”

Section: Studymentioning

confidence: 99%

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

Ibáñez‐Sánchez

Orús

Flavián

2022

Psychology and Marketing

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The arrival of augmented reality (AR) on social networks in the form of filters is generating new user experiences. Despite their potential as interactive marketing tools, previous research analyzing the impact of AR filters has focused mainly on shopping‐based or personal‐based variables. Conceiving AR filters to be entertainment products, this research follows the theory of uses and gratifications to examine the playability of AR filters, that is, the satisfaction that users derive from the experience and their making of electronic word‐of‐mouth recommendations. The results of two studies combining quantitative and qualitative techniques showed the key role played by perceived entertainment and, to a lesser extent, perceived interactivity, in the playability of AR filters. Perceived curiosity and compatibility also affected users' satisfaction. The findings contribute to the literature on AR filters by analyzing users' experiences from an entertainment perspective, examining a comprehensive set of hedonic, utilitarian, social and personal uses and gratifications that users might derive when interact with AR filters on social media. Practitioners should incorporate appropriate features when designing the filters so that users obtain fun and entertaining experiences, interact with others, and get fresh content. All these may foster the consumer's storytelling through images.

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Section: Studymentioning

confidence: 99%

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

Ibáñez‐Sánchez

Orús

Flavián

2022

Psychology and Marketing

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“…U&GT scholars (e.g., Baldus et al, 2015) outline intrinsic enjoyment as a key hedonic gratification sought from the use of technology. Intrinsic enjoyment has been outlined as a motivational factor in consumer adoption and use of technological systems (Nanda & Banerjee, 2020; Venkatesh et al, 2012). In the context of this study, we refer to intrinsic enjoyment as the intrinsic pleasure derived from the interaction with a retailer's mobile app.…”

Section: Conceptual Developmentmentioning

confidence: 99%

‘Regrettable‐escapism’ the negative effects of mobile app use: A retail perspective

2021

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Despite the enhanced shopping opportunities that mobile devices offer to consumers, there is a fine line between consumers enjoying the mobile shopping process and them regretting the time spent involved in it. Through the lens of Uses and Gratifications Theory (U>) and drawing on Flow Theory, this study aims to understand the effects of consumers' interactions with mobile shopping apps on their intention to reuse the app in the future, loyalty towards the brand and brand reputation. Study 1, through a questionnaire (n = 1024), provides insight into the positive and negative relationships between Utilitarian and Hedonic gratifications on intentions to reuse a retailer's mobile app, loyalty towards the b,rand and the brand's reputation. Through undertaking 24 in‐depth interviews, Study 2 provides deeper insight into these relationships to uncover the complex nature of the negative effects of escapism. Findings demonstrate that the addictive nature of retailers' shopping apps lead to regrettable escapism. The flow state of mind experienced during escapism, becoming engrossed and notions of time‐distortion, leave consumers with feelings of guilt and frustration due to the perceived wasted time spent on the retailer's app. Accordingly, this study advances theoretical understanding of escapism and its negative effects with ubiquitous, portable smartphones. The research provides implications for retailers and policy makers, while offering avenues for future research.

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“…UGT is the predominant theoretical lens in communication studies, and subsequently, gaming and digital media-related research (e.g., Nanda & Banerjee, 2020). It holds that individuals' (repeated) choice of media is deliberate and focused on satisfying five types of psychological needs: cognitive (i.e., information and knowledge gain), affective (i.e., pleasure and emotional gain), tension-release (i.e., diversion and escapism), personal integrative (i.e., affirm status, or gain credibility), and social integrative (i.e., develop and maintain relationships) (Chen, 2011).…”

Section: Ugt and Foucauldian Freedommentioning

confidence: 99%

Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch

Yoganathan

Osburg

Stevens

2021

Psychology and Marketing

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Twitch is a full‐fledged marketplace for game consumption, where gameplay is live streamed by players for the benefit of viewers/followers. Using Foucault's notions of freedom as a practice, we provide a psychosocial understanding of game stream engagement, and especially, user motivations for tipping streamers or donating to charity (i.e., “giving”). Following a netnographic approach, we analyse contributions to a large online forum and data gathered from 15 focus groups. We find that giving arises as an outcome of users exercising their freedom, whilst negotiating personal difficulties, for social gratification (e.g., status among peers), self‐determination (i.e., feeling control over one's life), and self‐extension (i.e., feeling affinity with others to achieve ideal self). By providing opportunities for self‐extension and self‐determination, which lead to better connectivity and stronger community support compared to social media, Twitch enables users to “give freely” (i.e., without obligation or compunction). Consequently, Twitch offers scope for more effective and mutually beneficial means of fundraising than traditional nonprofit marketing strategies, particularly by reaching younger target groups. Ultimately, the paper integrates three widely used theories under one (Foucauldian) metatheoretical perspective and highlights the central role of freedom in understanding game stream user engagement. Practical implications for nonprofit fundraising are also considered.

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Binge watching: An exploration of the role of technology

Cited by 38 publications

References 53 publications

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory

‘Regrettable‐escapism’ the negative effects of mobile app use: A retail perspective

Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch

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