Macromonomers are large monomers containing repeating units and a polymerizable or functional group. Strategies such as grafting through (polymerization) and grafting to (coupling) are known as the macromonomer methods for the synthesis of functional “smart” polymers with nonlinear topologies and precisely designed properties. The variety of structures includes mono‐ and difunctional (homo‐ and heterofunctional), single‐, double‐, and triple‐tailed, star‐ and dendron‐tailed polymers. Well‐defined macromonomers are commonly applied as surface modifiers, stabilizers, compatibilizers, emulsifiers, and as building blocks of polymacromonomers, that is block and graft copolymers (molecular brushes), star copolymers (miktoarm stars), branched polymers, and networks. This articles overviews various types of macromonomers, synthetic methods for their preparation, representative examples, and the most common applications.