Biographical research as a methodology for understanding entrepreneurial marketing

Fillis, Ian

doi:10.1108/ijebr-11-2013-0207

Cited by 14 publications

(10 citation statements)

References 83 publications

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“…Kraus, Filser, Eggers, Hills, and Hultman (2012) also stated that there are three areas of science that are the foundations of EM research: (1) the theoretical foundations of management, entrepreneurship, and marketing; (2) the intersection of marketing and entrepreneurship research; and (3) marketing for SMEs and new VCs (Kraus et al, 2012). Also on the subject of research in EM, Fillis (2015) proposed that biographical research is of great benefit in EM research: "It contributes to the rethinking of entrepreneurial marketing epistemology by providing alternative avenues for data collection, analysis, and theory construction, given the limited perspectives adopted so far. The biographical approach also addresses ontological concerns since it uncovers a distinct form of knowledge.…”

Section: Discussionmentioning

confidence: 99%

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Entrepreneurial marketing: the missing link in social enterprise studies

Ghods

2019

J Glob Entrepr Res

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In spite of the recurrent emphasis on the importance of social enterprise (SEs) in the entrepreneurship literature, there has never been a research conducted on the marketing approaches for a social enterprise. The focus of this article is on the entrepreneurial marketing (EM) aspects in social enterprises by reviewing more than 170 articles that had to do with SEs and marketing including marketing for nonprofits, SE management, financing SEs, social marketing, services marketing, relationship marketing, and entrepreneurial marketing. The analysis of the review revealed that a social enterprise can enjoy the elements of entrepreneurial marketing in four areas: first, in competing in the market; second, in its endeavors to attract finance to its structure; third, in employing volunteers; and fourth, in presenting its services or product to its target audience. The relative domains are finally proposed in a model of entrepreneurial marketing in social enterprises which shows that EM in SEs is not a single-dimension phenomena but is rather a multipurpose tool in service of any social enterprise to be enjoyed in the four aforementioned areas.

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Section: Discussionmentioning

confidence: 99%

“…The biographical approach also addresses ontological concerns since it uncovers a distinct form of knowledge. Its interpretive focus embraces the complexities of subjective worlds and lived experience" (Fillis, 2015).…”

Section: Discussionmentioning

confidence: 99%

Entrepreneurial marketing: the missing link in social enterprise studies

Ghods

2019

J Glob Entrepr Res

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“…Thus, “a reflective, biographical interview of an owner/manager can uncover how the firm has evolved since its inception, as well as gaining insight into owner/manager attitudes and behaviours. This longitudinal perspective can give greater confidence to the research findings, especially if a number of biographical cases are compared and contrasted” (Fillis, 2015). Previous studies have suggested that the re-using of archival materials is not uncommon in biographical research as long as they are being carefully deconstructed and recontextualised (Tureby, 2013).…”

Section: Methodsmentioning

confidence: 99%

The co-creation of social ventures through bricolage, for the displaced, by the displaced

Cheung

Kwong

Manzoor

et al. 2019

IJEBR

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Purpose Although scholars have investigated how social entrepreneurs create and develop social enterprises in the penurious stable environment, how they are created in the penurious unstable environment has yet been overlooked. The purpose of this paper is to address this research gap by exploring how internally displaced individuals, despite the lack of resources, create and develop a social enterprise to serve the other displaced population in the war and conflict zones. Design/methodology/approach Underpinned by a biographical research design, in-depth interviews with internally displaced individuals who have created social enterprises in the war and conflict zones were undertaken. Three social entrepreneurs were chosen for this study from three different social enterprises that are created by internally displaced individuals to serve the other internally displaced people of three different countries, namely, Pakistan, Afghanistan and Syria. Findings The single and cross-case analysis found that internally displaced individuals deploy bricolage strategy, for example, reconfiguration of pre-existing resources and competencies (both internal and external), to start up a social venture in the war and conflict zones. They utilise pre-existing internal resources, mainly human capital, and external resources, through a frugal approach towards resources acquisitions. The authors also found that the displaced social entrepreneurs utilise resources of other displaced individuals, for example, networks, volunteers, local knowledge and financial supports mainly from older arrivals, and develop their own enterprise ecosystem within the host location to co-create and co-develop social enterprise and social values for all of them. Research limitations/implications The findings show that internally displaced individuals utilise bricolage strategies to create and develop socially entrepreneurial venture to serve other internally displaced individuals in the war and conflict zones. As the findings are based on three case studies, for confirmatory approach, a quantitative study with a large sample size is necessary. Furthermore, as the differences in economic, cultural and linguistic in between the home and host locations can have impact on the creation and the development of a social venture, they should be considered in the future studies. Originality/value This study contributes to the limited literature and studies on social entrepreneurship, specifically, to the context of unstable penurious environment. It also contributes to the literature on bricolage by extending its application from penurious stable environment to the penurious unstable environment. By exploring what and how internal and external resources are utilised to create and develop a socially entrepreneurial venture in a war and conflict zones, this study has added value to the literature on not only bricolage but also entrepreneurship in war and conflict zones.

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“…Being so, it can be said that entrepreneurial capacity alone is not sufficient to achieve a positive business performance (Fillis, 2015). The path considered as the most suitable for success is the one that begins with entrepreneurship, as it promotes lower levels of departmentalization.…”

Section: Cluster Analysismentioning

confidence: 99%

Entrepreneurial marketing: a bibliometric analysis of the second decade of the 21st century and future agenda

Lopes

Laurett²,

Antunes

et al. 2021

JRME

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Purpose The purpose of this paper is to identify the state of the art on publications related to “Business Marketing” over the past 10 years (2010–2020) and available in the SCOPUS database. Design/methodology/approach In this research, a bibliometric study on entrepreneurial marketing (EM) was performed. The articles were selected from the SCOPUS database and dated from January 1, 2010 to July 11, 2020. Findings In total, 124 articles on the area of business management were identified, they are written in English. Through the systematization of these articles, it was found that the majority of the publications and citations about EM are from the year 2020 (378 articles), respectively, with 17 citations. The Journal of Research in Marketing and Entrepreneurship was the most published on the subject and obtained the highest number of citations over the past 10 years. The authors that obtained the highest number of citations were: Jones and Rowley (2011b) with 101 citations and Mort et al. (2012) with 71 citations. It was also possible to identify four clusters: “entrepreneurial orientation”; “customer strategy”; “market orientation” and “innovative entrepreneurship and marketing.” Practical implications This paper reinforces the coherence and scientific structure of the current literature. The systematization of the concepts we present can be used by managers to define strategies and policies in EM planning. Originality/value This research gives special emphasis to the publications over the past 10 years, related to the management area and focused on the term “Entrepreneurship Marketing,” aiming to identify publication trends. Another innovation from this research is the usage of a single database, for the case SCOPUS. Moreover, the authors also reveal a current agenda with future lines of research in EM, which will serve as a starting point to prepare other studies in this area.

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Biographical research as a methodology for understanding entrepreneurial marketing

Cited by 14 publications

References 83 publications

Entrepreneurial marketing: the missing link in social enterprise studies

Entrepreneurial marketing: the missing link in social enterprise studies

The co-creation of social ventures through bricolage, for the displaced, by the displaced

Entrepreneurial marketing: a bibliometric analysis of the second decade of the 21st century and future agenda

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