Entrepreneurial marketing: the missing link in social enterprise studies

Ghods, Mohammad Asgari

doi:10.1186/s40497-019-0163-5

Cited by 15 publications

(11 citation statements)

References 37 publications

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“…Socialinės įmonės tapatybės tyrimuose analizuojamos socialinių verslų steigėjų asmeninės patirtys, jų tapatybės bei jų poveikis socialinio verslo įmonės tapatybės kūrimui (Zuzul, Tripsas, 2020), socialinės įmonės darbuotojų (kolektyvo) tarpusavio sąveikos poveikis socialinio verslo įmonės tapatybės kūrimui (Cornelissen ir kt., 2021), socialinio verslo įmonės tapatybės keitimas, interpretavimas reaguojant į veiklos ar strategines įtampas (Smith, Besharov, 2019). Socialinio verslo įmonės teisėtumo, teisinės apibrėžties poveikis šios įmonės tapatybei ir jos organizacijos komunikacijai tiriamas fragmentiškai (pvz., Asgari Ghods, 2019;Xiu ir kt., 2019). Fici (2013) nurodo, jog teisinė socialinės įmonės tapatybės dimensija nėra plačiai tyrinėjama, nors kitų institucionalizuotų formų (pvz., kooperatyvų) teisinių apibrėžčių poveikis jų tapatybei yra vertinamas.…”

Section: įVadasunclassified

Creating the Identity of a Lithuanian Social Business Enterprise

Stonkienė

2023

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In Lithuania social enterprise as a social category is formed through defined legal social enterprise criteria and their detailed requirements. This suggests that the criteria for the legal definition of a social business enterprise form the identity referents of a social enterprise as a social category. Between 2018 and 2021, seven law projects were submitted to the parliament of Lithuania that aimed to establish criteria defining social business enterprises. Study of these documents aims to identify criteria for a legal definition of Lithuanian social business enterprises that form the defining attributes of the identity of these enterprises, important for the organizational communication of the social business enterprise. The study revealed that the set of legal criteria – entrepreneurship (doing business), social goals aimed at solving social problems and activity stakeholder involvement – define social business enterprises. This exhibits that Lithuanian social business enterprises are institutionalized as hybrid organizations. The assessment of these identity referents showed that their use in the communication of the organization does not ensure the separation of the social enterprise from the subjects of the non-market subsector of the social economy. It has been observed that the exclusion of a social enterprise from other entities can be constructed by elements detailing the referents, often depending on the success of the company’s activities. This ultimately indicates shortcomings in the legal definition of social economic enterprises in Lithuania.

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Section: įVadasunclassified

Creating the Identity of a Lithuanian Social Business Enterprise

Stonkienė

2023

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“…Financial planning and budgeting practice are essential to ensure ISEs achieve their objectives and goals (Kamaruddin and Auzair, 2019b). By having proper financial planning and budgeting, ISEs are able to communicate to stakeholders on funds needed, propose social returns as well as evaluation of the performance (Ghods, 2019). Besides, financial planning and budgeting were reframed to focus on increasing social justice through ensuring the fair redistribution of resources and participation (Avelino and Wittmayer, 2019).…”

Section: Theory and Hypothesis Developmentmentioning

confidence: 99%

The impact of financial management practices on accountability of Islamic social enterprise (ISE)

Kamaruddin

Auzair²

2022

IMEFM

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Purpose This study aims to examine the role of financial management practices, which consist of financial disclosure, internal control, financial planning and budgeting and financial performance on Islamic social enterprises’ (ISEs) accountability. Design/methodology/approach Questionnaires were administered to financial officers of 102 Malaysian ISEs. Findings were analysed using Smart-PLS to examine the relationships between financial management practices and accountability. Findings Results of this study indicate a direct relationship exists between internal control and accountability. Relationships between other financial management practices and accountability are indirect through internal control. Hence, the data demonstrates that internal control has a mediating role on other financial management practices, which are financial disclosure and financial performance management with the accountability of ISEs. Research limitations/implications This study has implicated the significant role of financial management practices in ISEs in the pursuance of their accountability especially internal control to achieve public trust. Practical implications Appropriate financial management practices, especially internal control, are essential for the ISEs to achieve good accountability. Originality/value This study contributes to the field of management and social accounting by providing empirical evidence on ISE practices specifically on financial management practices and accountability. This framework thus presents among the early attempts in studying accountability issues in ISEs.

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“…Generally, entrepreneurial marketing can be applied in such areas as small and medium enterprises, education, cultural services, tourism, non-profit and charity organizations, among others. Specifically, Ghods (2019) has documented the relevance of entrepreneurial marketing concepts and strategies in social enterprises.…”

Section: Conceptualizations Of the Eentrepreneurial Marketing Constructmentioning

confidence: 99%

Entrepreneurial Marketing: Conceptualizations, Dimensional Peculiarities and Research Instrumentation

Osuagwu

2022

JoBE

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Marketing and entrepreneurship are interrelated business activities. The entrepreneurial marketing construct has been associated with myriad of conceptualizations. Generally, entrepreneurial marketing is a creative, mainly unstructured, and vital practice for marketing decision-makers to achieve business efficiency and effective within their relevant contextual settings of operations. It is concerned with doing something new with ideas, goods, services, processes, or technology and refining these ideas, goods, services and processes to market segments and environments of interest in order to meet the market needs, demands, and opportunities in a new or different way. This means that entrepreneurial marketing is an innovative and creative process of marketing goods, services, and ideas to target market segments and environments of interest that have been hitherto unexploited. This conceptual paper synthesizes materials from relevant extant literature to conceptualize the entrepreneurial marketing construct, presents its dimensional peculiarities, and proposes a research agenda (with a research instrument) to investigate the construct in different business and cultural settings. The paper has theoretical and practical forms of values, especially when situated within different cultural (developed and developing countries) and business contexts (small and large business organizations).

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Entrepreneurial marketing: the missing link in social enterprise studies

Cited by 15 publications

References 37 publications

Creating the Identity of a Lithuanian Social Business Enterprise

Creating the Identity of a Lithuanian Social Business Enterprise

The impact of financial management practices on accountability of Islamic social enterprise (ISE)

Entrepreneurial Marketing: Conceptualizations, Dimensional Peculiarities and Research Instrumentation

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