“…In addition, health-related outcome expectancies (or perceived health risks and benefits) are also fundamental constructs of many health behavior theories (Brewer et al, 2007;Weinstein, 1993), and smokers' healthrelated outcome expectancies of smoking and quitting are associated with a number of smoking-related constructs, such as intentions to smoke, decisions to start smoking, decisions to quit, and successful periods of abstinence (McKee, O'Malley, Salovey, Krishnan-Sarin, & Mazure, 2005;Romer & Jamieson, 2001;Weinstein, 2001). Many smoking-related intervention strategies capitalize on the relationship between health-related outcome expectancies and smoking behavior (Bize et al, 2012;Schlam & Baker, 2013). A common approach in public health interventions targeting smoking prevention or cessation is use of fear appeals to increase perceptions of health threat and downstream to change smoking behavior (Witte & Allen, 2000).…”