Bir Turistik Ürün Olarak Medikal Turizmin Değerlendirilmesi (Evaluation of Medical Tourism as a Touristic Product)

Çalhan, Harun; Arıcı, Ayşegül

doi:10.26677/tr1010.2022.1140

Cited by 5 publications

(3 citation statements)

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“…In a study conducted by Üstün and Uslu (2022) using the interview technique, the attractive factors for choosing Türkiye as a medical tourism destination were determined as physical and cu ltural proximity, reasonable cost, visa facilities, and accessibility (Üstün & Uslu, 2022). In the study conducted by Çalhan and Arıcı (2022), it was determined that Türkiye is superior to other countries in terms of being cheaper than its competitors as a medical tourism destination, geographical proximity, and accessibility factors (Çalhan & Arıcı, 2022). In the institution, and tourism opportunities offered by Türkiye were found to be the factors with the highest average in medical tourism destination selection (Sevim & Sevim, 2019).…”

Section: Discussionmentioning

confidence: 99%

Perception of medical tourism image from the perspective of healthcare professionals: The case of Turkey

Dag,

Demir,

Kilinc

et al. 2024

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The study aims to reveal Türkiye’s medical tourism destination image and its determinants from the perspective of healthcare professionals. The cross-sectional study population consists of healthcare professionals working in public hospitals in Türkiye (N=1.142.469). The research data were collected using a questionnaire consisting of two parts. The first part of the questionnaire consisted of statements aiming to reveal the socio-demographic characteristics of the participants. The “medical tourism image scale” was used in the second part of the questionnaire. The study data were collected online between July 1, 2022, and March 31, 2023. Of the participants, 64.9% were female, 58.1% were married, 37.7% were between the ages of 18-29, and 31.7% were physicians. 76.7% of the participants chose their profession willingly, 80.2% were dissatisfied with their lives in general, 23.9% were working in the Black Sea Region, and 56.9% stated that economic instability was the biggest obstacle to medical tourism. As a result of the study, the total score on the medical tourism scale was 94.270±12.751. According to the results of the correlation analysis, there was a relationship between service quality, safety and security, cost, tourism opportunities, hygiene, and accessibility (p<0.001). Türkiye’s medical tourism destination image is high, according to healthcare professionals. However, healthcare professionals think that economic instability is the biggest obstacle to medical tourism. The most important conclusion of the study is that service quality, safety and security, cost, tourism opportunities, hygiene level, and accessibility are essential factors in forming a medical tourism image.

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Section: Discussionmentioning

confidence: 99%

Perception of medical tourism image from the perspective of healthcare professionals: The case of Turkey

Dag,

Demir,

Kilinc

et al. 2024

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“…Fourthly, there is a strong positive relationship between patient brand image and price perception and hospital brand image is affected by this variable. Price is one of the most significant factors in the motivation of medical tourists in many studies in the literature (Çalhan and Arıcı, 2022;Polat and Omar, 2022;Üstün and Uslu, 2022).…”

Section: Discussionmentioning

confidence: 99%

Hospital Brand Image and Determinants in Medical Tourism: The Case of Samsun

DEMİR,

DAĞ,

AYDIN KILINÇ

et al. 2024

GTG

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The aim of this study is to reveal the effects of word-of-mouth marketing, hospital social media accounts, user social media accounts, hospital advertisements and price policy on hospital brand image from the perspective of medical tourists visiting Türkiye. Data were gathered using English, Arabic, and Turkish questionnaires from 1 July 2023 to 31 December 2023. There is a strong and positive relationship between hospital brand image, word-of-mouth communication (WOM), hospital social media use, social media accounts of followers, hospital advertisements (r>0.500, p<0.01). Hospital brand image is influenced by word-of-mouth communication (WOM), hospital social media use, social media accounts of followers, hospital advertisements and price perception (p<0.05). As a result of the study, it was de termined that social media use and marketing activities were the most important predictors in the formation of hospital brand image.

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“…4. Glamping turizmine yönelik yapılan araştırmaların türü (kitap bölümü, bildiri, makale, tez) İnceleme sonucunda, beş (5) yüksek lisans tezi (Ünal, 2023;Korkmaz, 2022;Cebeci, 2021;Önem, 2019;Korkmaz 2019) ve iki (2) doktora tezi (Aslan, 2023;Ceylan, 2023) olmak üzere toplamda yedi (7) adet lisansüstü teze; on dokuz (19) araştırma makalesine (Ergüven, Yılmaz & Kutlu, 2015;Çelik, Bahar & Tatar, 2017;Olcay & Turhan, 2017;Konak & Özhasar, 2019;Yıldırım & Erkılıç, 2019;Aksöz, Önem &Aydın, 2020;Düzgün, 2021;Meriç, Subaşı & Şahin, 2021;Yetiş, 2021;Aylan & Çetin Gürkan, 2021;Yetgin & Ünal, 2021;Güvenol & Kömürcü Sarıbaş, 2022;Çepur & Dalgıç, 2022;Kaya & Ergüven, 2022;Demircioğlu & Demir, 2023;Gök & Özhasar, 2023;Zorlu, Tuncer & Taşkın, 2023;Sarıbaş & Güvenol, 2023) , yedi (7) adet bildiriye (Göktaş, Çetin & Kızılırmak, 2017;Birdir, Unur & Dalgıç, 2015;Üstün, Boyalı, Önal & Demirci, 2022;Tüter, Duran, Yıldırım & Eryücel 2018;Koday, Kızılkan, Gürgen & Kaya, 2018;Çalhan, 2023;Gültekin, Gültekin, Hergül, Şafakoğlu & 2022) ve iki (2) adet kitap bölümü (Kutlu, 2022;Sevim & Yordam, 2021) olmak üzere toplamda otuz beş (35) akademik çalışmaya ulaşılmıştır.…”

Section: Yöntem Araştırmanın Kapsamı Ve Araştırma Sorularıunclassified

Glamping Turizmi: Ulusal Yazın Üzerine Bir İçerik Analizi (Glamping Tourism: A Content Analysis of the National Literature)

ÇELİK İLAL,

GÜMÜŞ DÖNMEZ

2023

jotags

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Değişen tüketici eğilimleri ile birlikte glamping turizmine olan talep her geçen gün artmaktadır. Glamping turizmi ile ilgili yapılan çalışma sayısı hala sınırlı sayıda olsa da artış göstermektedir. Ancak çalışmaların çoğunluğu kavramın neyi ifade ettiğini ve içeriğini öğrenmeye yönelik çalışmalardır. Yapılan çalışmaların detayını ortaya koyan ve bu çalışmaları genel olarak değerlendiren bir çalışmaya henüz rastlanmamıştır. Bu bağlamda bu çalışmanın amacı, Türkiye’de glamping turizmi alanında yapılmış olan makale, tez, bildiri ve kitap bölümlerini incelemektir. Çalışmanın glamping turizmi alanında çalışma yapacak araştırmacılara yol göstermesi beklenmektedir. Bu çalışma kapsamında 2023 yılı ağustos ayına kadar glamping turizmi ile ilgili yapılmış 35 çalışma incelenmiştir. Çalışmada nitel araştırma yöntemlerinden biri olan içerik analizi kullanılmıştır. Araştırma bulguları yıllar içinde glamping turizm ile ilgili çalışmaların arttığını ve en çok çalışmanın 2023 yılında yapıldığını göstermektedir. Ayrıca, çalışmada nitel araştırmaların çoğunlukta olduğu, daha çok glamping tesis yöneticileri ile görüşmeler gerçekleştirildiği, glamping, lüks, konfor ve kampçılık kelimelerinin çalışmalarda daha sık yer aldığı bulunmuştur. Çalışma kapsamında gelecek çalışmalara yönelik önerilerde bulunulmuştur.

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Bir Turistik Ürün Olarak Medikal Turizmin Değerlendirilmesi (Evaluation of Medical Tourism as a Touristic Product)

Cited by 5 publications

References 0 publications

Perception of medical tourism image from the perspective of healthcare professionals: The case of Turkey

Perception of medical tourism image from the perspective of healthcare professionals: The case of Turkey

Hospital Brand Image and Determinants in Medical Tourism: The Case of Samsun

Glamping Turizmi: Ulusal Yazın Üzerine Bir İçerik Analizi (Glamping Tourism: A Content Analysis of the National Literature)

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