This article explores the global commitment to achieving sustainable solutions for addressing hunger, emphasizing the urgent need to transform the agricultural sector in the face of escalating global population growth and threats to the food system. Despite commitments to reduce conventional pesticide use, the global market for these products is expanding. Biopesticides are a sustainable alternative with targeted action and ecological benefits. While the biopesticide market is growing, it remains a small segment within the overall expanding pesticide market. The study focuses on the Mediterranean region, specifically Spain, Tunisia, and Turkey, to investigate the structural challenges hindering the adoption of biopesticides. Technical issues, coupled with broader market dynamics involving producers, farmers, regulators, and consumers, contribute to the limited market presence of biopesticides in the region. Challenges such as knowledge gaps, market constraints, limited manufacturing plants, and registration complexities further impede biopesticide development, confining them to niche markets. Overcoming these challenges requires addressing issues of availability, affordability, and efficacy, alongside legislative barriers. The paper suggests potential roles for farmers, producers, and regulators as agents of change, acknowledging the complexity of devising concrete strategies to navigate the current impasse. The research proposes directions for facilitating change.