2023
DOI: 10.29333/ejecs/1512
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Blame It on My Parents! - Parental Heritage Influence on Iban Popular Music Consumption and Ethnic Identity Among Iban Youths in Malaysia

Abstract: The Iban is an indigenous group living in the Malaysian state of Sarawak, located on Borneo Kalimantan. The study examined ethnic identity and consumption of Iban pop songs by investigating the influence of half- or full-Iban parentage on knowledge, attitudes and practices of listening to Iban pop songs. Questionnaire data were collected from 189 Iban participants (21.16% half-Iban; 78.84% full-Iban). The favourite genre of Iban pop songs is ballads but 74.6% of the participants could sing the iconic Iban rock… Show more

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