“…• Conservation -many articles have conservation at the centre, specifically the challenges in conserving natural (Xu & Fox, 2014;Sebele, 2010;Ballantyne et al, 2009;Hughes, 2012) or built heritage (Shetwawy & Khateeb, 2010;Xu & Dai, 2014;Firth, 2011) and the difficulties in balancing the conservation of material and non-material resources with tourism use. Several authors argue that this can be achieved through the enhancement of conservation messages delivered via education and innovative interpretation (Wijeratne et al, 2012), though the need to balance entertainment and conservation to deliver meaningful experiences is stated (Camarero et al, 2014;Firth, 2011).…”