Currently, “connected cars” are being actively designed over smart cars and autonomous cars, to establish a two-way communication network between the vehicle and all infrastructure. Additionally, because vehicle black boxes are becoming more common, specific processes for secure and efficient data sharing and transaction via vehicle networks must be developed. In this paper, we propose a Blockchain-based vehicle data marketplace platform model, along with a data sharing scheme, using Blockchain-based data-owner-based attribute-based encryption (DO-ABE). The proposed model achieves the basic requirements such as data confidentiality, integrity, and privacy. The proposed system securely and effectively handles large-capacity and privacy-sensitive black box video data by storing the metadata on Blockchain (on-chain) and encrypted raw data on off-chain (external) storage, and adopting consortium Blockchain. Furthermore, the data owners of the proposed model can control their own data by applying the Blockchain-based DO-ABE and owner-defined access control lists.